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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Summit Business Media's AdvisorOne.com Launches Paid Content Product. Audience Development.

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Lead Management: Let’s Formalize this Relationship

ViewPoint

Today's guest blogger, Tony Jaros, is Senior Vice President of Research at SiriusDecisions. Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years. Systematic, repeatable b-to-b demand creation is much like a marriage.

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B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. That’s simply not true.

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Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. He is the Founder & President of Tiecas, Inc. –

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B2B Social Media Success Formula Mixes Business with Pleasure

MLT Creative

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Business association events, industry trade shows, conferences and seminars should also be considered social media. When: 4:30 to 6:30 p.m. Wednesday, Oct.

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B2B Ideas @ Work Blog Posts: The Top 10 for 2010

MLT Creative

Is Twitter's Sun Setting or Rising for B-to-B Marketers? Strategy director Patrick Maness reviews a business article and shares his thoughts about Twitter's future for B2B marketers. Billy Mitchell examines how Twitter is being utilized by B2B professionals as a channel for sharing B-to-B marketing and communications ideas.

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