The Effective Marketer
OCTOBER 22, 2010
Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.
Marketing Insider Group
JULY 15, 2010
Which is more important: defining marketing process or implementing marketing automation? Chris Walso addressed this question perfectly by saying that automation before process does not work. How to implement lead generation programs on a small business budget?
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Industrial Marketing Today
APRIL 26, 2010
More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media. However, to be successful with social media, you have to provide real value and that usually comes from great content.
Marketing Insider Group
OCTOBER 14, 2010
The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The second is paid search or PPC advertising. Hard to execute effectively without blowing through your whole marketing budget. Did I mention this is really hard to explain?
Marketing Insider Group
AUGUST 17, 2010
To increase the speed at which you respond to market changes, companies need to invest in technology and expand the use of market insights, competitive intelligence, marketing automation and social monitoring.
Marketing Insider Group
OCTOBER 28, 2010
We need an always on demand strategy that utilizes an effective inbound marketing approach: optimized website, consistent paid search activity, drip nurture programs and marketing automation. The cost of going in and out of the marketplace with time-bound campaigns often cannot compare to an effective always on campaign.
The Effective Marketer
MARCH 7, 2009
Lisa Cardarelli, from Bayshore Solutions , had a more standard powerpoint and although some of the slides were tough to read (10 point font and 15 bullet points per slide), they were packed with good stuff based on a recent client they worked with and how they improved their pay-per-click (PPC) campaign. United States License.
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