Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

Tactics 100

Tactics Automation Personalization Planning 100

BenchmarkONE

NOVEMBER 21, 2019

We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. What They Do: Services and Offerings. Source: Hubspot.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Ambal's Amusings

MAY 12, 2010

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

LeadSloth

AUGUST 11, 2009

To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. E.g. promoting software to developers vs. selling a value-based proposition to C-level executives?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Here’s how: Pay-Per-Click. Social Media. Nurturing email.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing & Strategy 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Here’s how: Pay-Per-Click. Social Media. Nurturing email.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

NuSpark Consulting

DECEMBER 5, 2011

These are all those activities that together drive interest and engagement in your firm’s products or services. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Marketing automation" is a misleading term.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. What’s amazing is that despite the functionality of the new tool, it didn’t take off at first.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context. This white paper aims to change that perception of them.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The Point

AUGUST 24, 2010

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. Would the photoshopped cover of a white paper have anywhere near the same effect here? Absolutely not.

Eloqua 100

Eloqua Creativity Marketing Automation Services Microsite 100

Customer Experience Matrix

OCTOBER 11, 2006

The question with vendor white papers is not whether they are self-serving—that’s inevitable—but whether they are useful as well. Vtrenz describes Customer Relationship Management systems as providing a “sales and service view of the customer.” The more common phrase is “sales, service and marketing.”

Vtrenz 120

Vtrenz Enterprise Management Marketing Management Marketing Automation Services 120

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). What Works ( Vendor Government PR Trends Spending Release ). Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. Sarah Worsham ( @sazbean ). Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Kapost

OCTOBER 31, 2016

Marketing technology is evolving at an incredible pace. The advent of cloud platforms in particular has made cutting-edge technology more accessible. In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Sharpspring

JANUARY 10, 2019

Part of what makes Buzzfeed content so popular and relevant are the many quizzes they create to engage their audience: Interactive content can also serve as a tool to educate audiences about their needs and what your business has to offer. There are a variety of tools out there you can use to create your interactive content.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. And that’s important – now more than ever.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Vidyard

DECEMBER 9, 2014

To do this, Cetera rounded up marketing technology for retargeting (Bizo), a way to package up a compelling content experience (Lookbook HQ), and a way to host video assets and measure their performance (Vidyard). But what’s involved in creating such a nurturing campaign?

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Convince & Convert

OCTOBER 22, 2013

Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. I think the future of big content is multi-platform. We even have a simple ROI tool we often use to help clients roughly estimate the unique value specific campaigns provide.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

OCTOBER 6, 2015

This award recognizes the SnapApp customer with the best overall integrated marketing campaign. This award recognizes the SnapApp customer who has taken advantage of our deep integrations with marketing automation to get more out their marketing automation investment. Winner: Blackbaud. Impressive Integrator.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Madison Logic

MARCH 25, 2022

By using an ABM platform that collects accurate attribution data, you can also use nurture tracks—a predefined sequence of outreach and engagement—to further tailor your content based on where the account is in the buying process. They just need to choose the right vendor. Align sales and marketing activities.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

ActiveDEMAND

SEPTEMBER 6, 2016

The Importance of Value-Add Marketing Assets The key to any lead generation campaign is to provide something of value to your prospects, something they can read, use, learn from or engage with. We call these VALUABLE MARKETING ASSETS. The end benefits of providing marketing assets are multi-faceted. Here’s the bottom line.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Case Studies.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Case Studies.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168