The Effective Marketer

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Marketing Automation Monday is Here!

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! Most companies start off with one track for their automation and nurturing programs and expand with time. As always, you have to take all of this with a grain of salt.

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The Danger of Automatic Feeds in Social Media

The Effective Marketer

However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Industry Impact Should established marketing automation players be worried about HubSpot’s sudden infusion of capital?

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Measuring Marketing Effectiveness

The Effective Marketer

Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. On one hand you have page views, click paths, bounce rates, and all the nice stats Google Analytics gives you for free. ” – CMO.com.

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

This entry was posted on Wednesday, April 6th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Like Be the first to like this post.

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. That reminds me of what I see when I visit most B2B companies’ websites.