Only B2B

AUGUST 21, 2023

It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. Hence, the need for automation arises as a solution to these challenges. Automated B2B list building presents a range of benefits that go beyond efficiency.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. But without a successful implementation, companies are less likely to realize the full potential of the software. billion in 2017.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. What is B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

OCTOBER 2, 2018

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms? Data onboarding.

Marketing Automation Services 118

Marketing Automation Services Privacy Enterprise Management Work Management 118

Forrester B2B

JUNE 10, 2020

It’s been two years since we first evaluated the account-based marketing (ABM) platform market — and a LOT has changed. My just-published “The Forrester New Wave™: ABM Platforms, Q2 2020” report shows that at the landscape level, numerous vendors moved out of or into this space.

Account Based Marketing 74

Account Based Marketing Forrester Marketing Automation Services ABM 74

Martech

FEBRUARY 8, 2024

I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. Plus, marketing was getting some extra respect in board meetings. It was empowering.

Marketing AI 121

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 121

Martech

SEPTEMBER 29, 2023

One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 92

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 92

NuSpark Consulting

NOVEMBER 6, 2015

You cannot automate a process that does not exist. In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. If you choose and implement your marketing automation before defining your processes and the roles of individuals, you cannot move forward.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. That means even the absolute increase was down: $11.2

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Read next: A deep dive into changes in the ABM space — our new ABM Marketing Intelligence Report. The vendors respond. Platforms, not point solutions. More M&A.

Account Based Marketing 121

Account Based Marketing Enterprise Management Work Management Marketing Management 121

Hubspot

JULY 22, 2018

If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Vendors 120

Only B2B

SEPTEMBER 18, 2023

This is where Automated Lead Qualification steps in as a game-changer. In this comprehensive guide, we will explore the intricacies of Automated Lead Qualification, demystifying its key components, benefits, and challenges. It’s an indispensable part of any successful sales and marketing strategy.

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. In its 2021 B2B Buying Study study, Forrester benchmarked that over 80% of B2B purchases involve three or more people in a typical buying group.

Forrester 59

Forrester Research B2B Content 59

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification. Utilize targeted advertising platforms to reach the right audience.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Leadspace

DECEMBER 14, 2021

Luckily for marketing and sales operations professionals, implementing a Customer Data Platform (CDP) turns that cumbersome process into the first of many automated steps in your buyer’s journey. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Scoring 71

Engagio

APRIL 19, 2021

When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. But do you ever wonder how those vendor comparison matrices take shape? And how one vendor makes it to the top right, while others cluster somewhere in the middle or straggle at the bottom? What do you think of their innovation?”

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

ActiveDEMAND

JUNE 25, 2020

Through Covid-19, many agencies and marketing departments have slashed advertising budgets and cut back on staff. Forrester is predicting that marketing agencies will see staffing losses of 1/3 and marketing groups will slash ad spend by about 30% year over year. Automating Repetitive work. Better Tracking.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Paid Search Agency Advertising Agencies 59

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. billion by 2027.

Work Management 118

Work Management Marketing Management Marketing Automation Services Advertising Agencies 118

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. Of course, I’m generalizing about sets of vendors so there will be individual exceptions.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Martech

JANUARY 25, 2022

These solutions are designed to help sales and service agents communicate with customers more effectively. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. How a CRM platform helps sales and marketing teams collaborate effectively.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Paid Search Agency 97

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. ” – Dillon Allie, VP of Client Services, HDMZ. When combined with intent data, MAPs become powerful tools for lead nurturing. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Leadspace

DECEMBER 14, 2021

Luckily for marketing and sales operations professionals, implementing a Customer Data Platform (CDP) turns that cumbersome process into the first of many automated steps in your buyer’s journey. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Scoring 62

ANNUITAS

DECEMBER 11, 2023

. #2 – AI-enabled Go-to-market Tactics Will Fail to Drive Lift; a Perpetual Growth Engine Framework Wil Be Necessary for AI to Thrive Many B2B organizations are increasingly turning to AI to solve the ‘ills’ of diminishing returns in their go-to-market. Marketing automation and AI collide This is inevitable.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. And in the Ada survey, 90% of customer service leaders agree that personalization is essential to the future of automation.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

LeadSloth

SEPTEMBER 8, 2010

Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. CRM system market share.

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

NuSpark Consulting

FEBRUARY 5, 2017

Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process. With multiple different tools to choose from, it’s difficult to find the right one for your requirements. ” What to Look for in a Vendor. These included: Ability to reach the right buyers.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. And in the Ada survey, 90% of customer service leaders agree that personalization is essential to the future of automation.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. How they act with a vendor depends on if they think they know how to buy.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Vidyard

MAY 18, 2018

EMEA Marketing Recommendations #1 – MAP’s Many EMEA marketers are planning to integrate with a MAP (Marketing Automation Platform) in the next 24 months. Why add marketing automation to your stack? 79% of B2B marketers have not established a lead scoring model.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” Their desired end state was straightforward: Use automated, dynamic and direct-delivery workflows to send opportunities to partners.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

eTrigue

FEBRUARY 23, 2022

A February 2022 Channel Marketer reports shows “96% of B2B leaders expect to increase revenue directly attributed to their partner ecosystems.” . Vendors need more business value from partners and might need new ones. Note from the Channel Marketing report: “ Of the respondents, 82% will be adding to their roster of partners”.

Advertising Agencies 78

Advertising Agencies Marketing Automation Services Lead Ranking Vendors 78