The Effective Marketer
JANUARY 31, 2012
However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. Automation encourages publishers to over communicate.
The Effective Marketer
JUNE 19, 2012
Don’t Automate. When you have a site or service that seems perfectly relevant to your topic, it might be tempting to grab everything that it posts by RSS or another automated tool. Are they active on Facebook? Be on Facebook. Not only is it the right thing to do ethically, but it keeps you from making enemies needlessly.
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The Effective Marketer
MAY 9, 2011
Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.
The Effective Marketer
JULY 30, 2012
Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing.
The Effective Marketer
MAY 3, 2011
Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.
The Effective Marketer
MAY 3, 2012
Relying on automated feeds to push content rather than building genuine social media connections. Because people are habitual, they hang out on Facebook, Twitter and other networks at fairly regular times throughout the day. Today, if you try to skip steps or gloss over them, you’ll similarly be punished. Social Sharing.
The Effective Marketer
SEPTEMBER 20, 2010
Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. After being picked up by local media and sports commentators, fans raved about the new jersey. They asked fans to vote on a phrase to be printed on the shirt that would evoke how the fans feel about their beloved team.
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