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Top benefits of using self-serve programmatic

Choozle

Automated software platforms reduce the need for multiple services to operate campaigns while simultaneously making information about the campaign available in real-time. Self-serve programmatic advertising has made quite an impact in the marketing world over the past several years.

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Gartner Names Versium a “Cool Vendor” in Retail 2016

Versium

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., About Versium.

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Versium Announces Major Corporate Milestones and New Hires

Versium

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. Versium is a leading provider of automated data technology solutions for marketers. Redmond, Wash. Funding & Executive Appointments. About Versium.

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Who is teaching the CMO how to sell?

ViewPoint

She is a pioneer in marketing automation—first as a beneficiary of the technology and now as an advocate and expert. Buyers can now glean a majority of information on potential solutions from the web or through social media. This disintermediation with sales has effectively given control of the sales cycle to the buyer.

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Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson

The ROI Guy

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. Sales cycles are longer in a down economy.

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4 ways to address B2B disconnects and drive customer relationships and revenue

Martech

We’re automating and spending more on tech than ever. Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. What we are starting to see is a digital-human team, leveraging technology and data not just for automation, but for more intelligent engagement. That’s complexity.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They prefer to consume information at their convenience and in their preferred format. If nothing else, it makes the mobile sales force much much more productive.