Automation B to B Disintermediation Information 
The ROI Guy
DECEMBER 6, 2010
At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%
B2B Marketing Zone Posts
OCTOBER 5, 2010
One of the best sources of information is industry statistics. Hard Data to Justify Your Marketing Automation Investment - Customer Experience Matrix , September 1, 2010 Summary: So you want some hard numbers to prove the value of marketing automation? Continue reading. This is set to reach 12% by 2013. Here’s a bunch.
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