Webbiquity

NOVEMBER 30, 2017

Automation has been a big win for small and large businesses alike. Automating means your business can continue to convert and nurture visitors to leads, and leads to opportunities, at any hour of the day. When you’re weighing your options to know whether if automation is the solution, think clearly and objectively.

Automation 211

Automation Marketing Automation Services Buyer Personas Skype 211

Customer Experience Matrix

DECEMBER 8, 2011

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. Results are summarized in the table below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Rev

JUNE 25, 2019

That’s B2B marketing in 2019 in a nutshell. . We’ve been inundated with process improvements, strategies, and marketing automation tools – there’s literally no shortage of things we can be doing. Which proven demand generation tactics actually work to increase the metrics that matter to your organization? .

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. But in fact it’s a substantially broader scope than I’ve seen in other products.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Marketing Insider Group

AUGUST 10, 2020

We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past. Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. The concept of one-to-one or one-to-few marketing is hardly new.

Account Based Marketing 327

Account Based Marketing ABM Work Management Marketing Management 327

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. Both activities have traditionally either been done manually in-house, or outsourced to an agency. Inbound Marketing is more than just SEO.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

The Point

SEPTEMBER 19, 2018

It’s a large corporation where you’ll learn the difference between product marketing, field marketing, and corporate marketing, between branding and demand generation. Work for an agency. At some point early in your career, work for an agency. You’ll wear more hats. Learn to write, and write well.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

Capstone Insights

SEPTEMBER 25, 2017

A surprising number of companies in B2B SaaS have two or more marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Challenges. The key challenges I’ve noted include.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our extensive client-side experience with organizations like IBM, Yahoo!

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our extensive client-side experience with organizations like IBM, Yahoo!

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Marketing Insider Group

AUGUST 30, 2019

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

LeadSloth

MAY 16, 2009

This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. If you have Marketing Automation challenges, I’d love to hear from you ( or toll-free 1-888-4A-SLOTH). See you then!

Marketing Automation Services 100

Marketing Automation Services Consulting Market2Lead Marketing Automation 100

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. And your product or service may be exactly what they need to solve it. Banner ads?

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 320

Planning Analytics Enterprise Management Work Management 320

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

ActiveDEMAND

JANUARY 5, 2018

Factors Limiting Business Growth: Demand Generation. While there are many factors that limit business growth, demand generation issues are one of the most common bottlenecks small and medium businesses face. Many businesses focus on generating large volumes of traffic. How to Address These Demand Generation Issues.

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Demand Generation 45

DealSignal

JANUARY 20, 2023

Hot leads have the budget and decision-making authority, provide a clear-cut timeline for closing the deal, and know how your product or service can solve the problem they’re facing. What are the best ways to generate them, and what makes them different from leads that are merely “warm”? How to Generate Leads?

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. So far as I know, none of them maintains a permanent copy of a client’s own customer file, which is the essence of being a Customer Data Platform. Here’s what I found.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

NuSpark Consulting

OCTOBER 15, 2011

Now that the SEO keywords are out of the way, I wanted to touch on my other sell statement; as a digital marketing consultant and founder of NuSpark Marketing, I also resell people, process, and platforms. . As a virtual agency, I am surrounded by quality people. Platforms. I admit I love tools and platforms.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

Now that the SEO keywords are out of the way, I wanted to touch on my other sell statement; as a digital marketing consultant and founder of NuSpark Marketing, I also resell people, process, and platforms. . As a virtual agency, I am surrounded by quality people. Platforms. I admit I love tools and platforms.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. The next evolution in marketing automation will be extending the application of these rules across the full spectrum of digital and addressable marketing channels.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Webbiquity

JUNE 29, 2021

Automation can play a powerful role in driving your B2B brand forward. After all, automating processes doesn’t “just” allow you to save time and money. But while automation makes for an excellent upgrade to your everyday tasks like inventory management, its role can be much more impactful in B2B brand success.

Marketing Automation Services 326

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 326

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. 37% of B2B marketers are using marketing automation to generate leads ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Webbiquity

FEBRUARY 16, 2016

However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). B2B product marketing budgets are expected to increase on average 3.1% 3 B2B Content Marketing Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 14, 2009

If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. Only later would they initiate conversations and, eventually, provide tools to help their friends spread the word. Spredfast supports on-demand posting too.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. Headquartered in Needham, MA, and founded in 1985, PTC (NASDAQ: PTC) is a provider of technology platforms and solutions enabling companies in the Internet of Things (IoT) and Augmented Reality (AR).

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What tools are necessary to implement ABM?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. I still do expect to see marketing automation systems move up-funnel towards acquisition.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

The Point

SEPTEMBER 6, 2011

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. All this presents real challenges for both demand generation and lead management. All-hands discovery session yields important insights, priorities.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90