Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Optimized for lead gen. Smart ad units that recommend relevant content to visitors.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

The ROI Guy

OCTOBER 22, 2010

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. It has also changed the way companies market.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

The Point

FEBRUARY 11, 2014

PA] If you think about how marketing has evolved, you need to get your back-office systems sorted out before you attack the top of funnel opportunity. Marketing automation and CRM have now become mature, so Captora can now attack the ineffectiveness across the top of funnel. HS] Thanks Paul!

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Customer Experience Matrix

AUGUST 11, 2010

In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. This can only happen if the content management system provides the features that marketers need to do their jobs.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 2, 2010

It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Web analytics, social media and CRM integration seem roughly equivalent. One aspect of service is consulting support.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SnapApp

JUNE 7, 2018

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. The other aspect that made Paycor’s qualification efforts through interactive content so successful was the fact that it was distributed with a cross-channel distribution plan.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

NuSpark Consulting

APRIL 13, 2012

Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Marketing Automation is the conduit between funnel entrance and funnel exits. Here’s a link to the SEO tools we like. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

DealSignal

AUGUST 30, 2021

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. 4 Refine your ABM strategies with smart marketing automation ABM marketing strategies can rely on automation to free up your time and keep you on track with timely messaging and campaigns built around real-time data.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Customer Experience Matrix

NOVEMBER 18, 2009

B2b marketing automation) vendors, with links to my reviews where I've written one. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Tags: demand generation marketing automation software selection demand generation.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Nurturing email.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Nurturing email.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

NuSpark Consulting

DECEMBER 5, 2011

Where marketing and sales need to work together as leads proceed through the funnel. Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment. Marketing on the search engine, optimizing for rankings, and participation on Google+. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

BenchmarkONE

NOVEMBER 21, 2019

To wit: a growing industry of marketing-driven digital assets designed to automate your marketing processes and make your job easier. 39% of agencies use CRM. 22% of agencies use marketing automation software. 15% of agencies use marketing management platforms. 39% of agencies use CRM.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

SnapApp

JANUARY 24, 2017

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Blackbaud , a cloud-based software company for nonprofits, was looking for a new way to engage leads without sacrificing their existing marketing and CRM integrations. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Blackbaud , a cloud-based software company for nonprofits, was looking for a new way to engage leads without sacrificing their existing marketing and CRM integrations. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

The Point

NOVEMBER 8, 2010

On Focus.com , Holly asks: “Does marketing automation work if I only have a cold list of records? The campaign will involve a series of both email and direct mail “touches” all driving the prospects to a single, custom Web microsite. How effective would using this cold list be?&#. and so on. . *

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Airtable helps us stay organized – we use it as a CRM to track the customer's journey.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Customer Experience Matrix

MARCH 25, 2012

What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. Integration is on the way with other marketing automation and CRM systems. which is not the ideal situation.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

DealSignal

JANUARY 25, 2023

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. 4 Refine your ABM tactics with smart marketing automation ABM tactics can rely on automation to free up your time and keep you on track with timely messaging and campaigns built around real-time data.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Customer Experience Matrix

MAY 6, 2010

Genoo offers a small-business-oriented Web marketing system at a small-business-friendly price of $199 per month. I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Hinge Marketing

APRIL 17, 2019

And the automation of such tasks and decisions that can be so central to the growth of a firm, yet so painstakingly manual, is alluring for sure. Yet new automation capabilities borne out of AI and machine learning seem to emerge daily just as you think you’ve determined your ultimate strategy. Marketing Automation Defined.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Strategic-IC

JULY 2, 2018

At the very least, an ABM campaign will require: A CRM (Customer Relationship Management) platform. This should integrate with your marketing automation platform and other marketing solutions to streamline processes for your sales and marketing teams. A marketing automation platform.

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management CMS Development 48

Webbiquity

JULY 26, 2010

Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

MARCH 6, 2015

Creating a two-way dialog, the secret sauce of a true partnership with non-profits, required a program that was interactive and integrated with Blackbaud’s marketing automation and CRM systems. The SnapApps live on a Realize Real Results microsite alongside related assets, including ebooks, videos and infographics.

Peer-to-peer 83

Peer-to-peer Campaigns Microsite Sales Qualified Leads 83

Outgrow

MAY 21, 2020

Major Tom is one of the popular content marketing agencies in Eastcoast, USA. It specializes in social media marketing, content marketing, and brand strategy. Moreover, it offers marketing automation, web design, digital marketing, and advertising. They also excel in web and mobile development, and CRM.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Kapost

OCTOBER 31, 2016

Today, I’m exploring the 12 key marketing technologies that make up the ultimate tech stack for B2B SaaS marketers. 1) Customer Relationship Management (CRM). Effective marketing strategies, no matter how diverse, share a single trait in common: They’re all customer-centric. 4) Marketing Automation.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Customer Experience Matrix

OCTOBER 11, 2006

So it came as a pleasant surprise to find that marketing automation vendor Vtrenz’ ( www.vtrenz.com ) series “Effective Relationship Marketing” presented a fairly comprehensive overview of its topic, including several points with no obvious direct relationship to Vtrenz products. Fair enough. But let’s not be too critical.

Vtrenz 120

Vtrenz Enterprise Management Marketing Management Marketing Automation Services 120

Convince & Convert

OCTOBER 22, 2013

After that, we use every metric there is – from traffic to engagement to search-related measures – and, ideally track it through marketing automation and CRM right through to revenue. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Marketing Insider Group

JULY 1, 2020

This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. Marketing automation. Here’s your content marketing team’s data guru. REI’s content hub has enough complexity to deserve a microsite.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Madison Logic

MARCH 25, 2022

A one-to-one ABM strategy usually involves 100% unique content that may not apply to other organizations, such as landing pages, microsites, and physical items made exclusively for one account. Align sales and marketing activities. It can also be used for pipeline acceleration, as we’ll see in the next section.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

FEBRUARY 5, 2016

“My goal was to put non-profits and their successes first,” says Emily Popson, Demand Generation Marketing Manager at Blackbaud. ” The microsite Realize Real Results was born. ” The marketing director at Blackbaud, Amy Bills, said. Over a 4-week campaign Blackbaud achieved: 52% click rate on landing page.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

“My goal was to put non-profits and their successes first,” says Emily Popson, Demand Generation Marketing Manager at Blackbaud. “We The microsite Realize Real Results was born. . We wanted to show other non-profits real results to illustrate how they can replicate that success to achieve their own missions.”.

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48

Hubspot

MARCH 10, 2016

CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. For example, if you spend $500,000 on Sales and Marketing in a given month and added 50 customers that same month, then your CAC was $10,000 that month. 27) Customer Relationship Management (CRM). 57) Microsite.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

SnapApp

JULY 7, 2017

Studies from The Content Marketing Institute found that 81% of marketers said, “Interactive content grabs attention more effectively than static content.”. Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Cronofy | Content Marketer. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118