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Marketing Insider Group
JUNE 22, 2023
Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.
SalesIntel
APRIL 17, 2024
In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.
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Act-On
SEPTEMBER 25, 2023
Integrating your CRM and MAP Sales teams live and die by their CRM. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. A solid CRM – MAP integration requires two-way communication. Use software as a tool to align sales and marketing departments.
SendinBlue
APRIL 19, 2021
Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?
ANNUITAS
OCTOBER 27, 2023
It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. There are more moving parts than meets the eye, but Salesforce has certainly set the table for a compelling AI-powered GTM automation story. To move beyond core productivity gains (i.e.,
Lake One
JULY 28, 2020
With marketing automation, you can serve the right content to the right person at the right time – at scale. So, how does marketing automation apply in the real world? Here are some of our top tried and true must-have B2B marketing automation examples. What is B2B Marketing Automation? Automation for Sales Collaboration.
SendX
DECEMBER 7, 2020
PRO TIP: Personalization: Personalized emails are proven to increase open rates and are especially useful when combined with automated transactional emails, like birthday deals, promotional emails, and post-purchase follow-ups. For example, you can insert subscriber's names, locations, or other dynamic content. Provide value.
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