Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia. One of the most fundamental concepts in economics is that of supply and demand.    It has been the prevailing underpinnings for a market-driven economy for well over 250 years. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

MAY 8, 2011

Image via Wikipedia.   This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.     Tools related to processes and having information available at their fingertips when prospecting and calling on buyers. 

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. But there’s more.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia.   For the past thirty to forty years, sales have focused on relationship building, methodology, and processes.    For the past thirty to forty years, sales have focused on relationship building, methodology, and processes. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   In addition, we know from the people who survey sales trends, such as Sirius Decision , CSO Insights , and McKinsey , today’s buyers get through nearly 70-80% of the buying process BEFORE they engage with sales people.    We’ve become fixated on the process and not the experience.  

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

JUNE 26, 2011

Image via Wikipedia.   What we do know is that B2B buyers are demanding more social experiences in their buying processes.     Many processes made “social”, including buying, are beginning to take on a perpetual cyclical nature whereby where one starts and one ends is a blurred vision. 

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Marketing Insider Group

FEBRUARY 10, 2011

According to wikipedia , Sales Enablement is: The process of arming an organization’s sales force with access to the insight, experts, and information that will ultimately increase revenue. It’s the process and the perspective that must come first. Common Process. In the end these are tools - a means to an end.

Top of Funnel 100

Top of Funnel Cost Marketing Automation Services Work Management 100

Tony Zambito

MARCH 4, 2012

Image via Wikipedia. show that many B2B leaders believe these tactical efforts such as content marketing and marketing automation may only be effective about a quarter of the time. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

Valasys

FEBRUARY 5, 2020

The algorithm looks at words before & after entities & context pre-trained on Wikipedia & is essentially bi-directional in nature. This algorithm is pre-trained unsupervised natural language processing (NLP) model that can outlast 11 of the most common NLP tasks after being fine-tuned.

SEO 59

SEO Practices Google Brand Identity 59

B2B Marketing Zone Posts

OCTOBER 5, 2010

Hard Data to Justify Your Marketing Automation Investment - Customer Experience Matrix , September 1, 2010 Summary: So you want some hard numbers to prove the value of marketing automation? client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Here’s a bunch.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40