PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. How is buyer intent data collected?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 86

Buyer Intent Intent Work Management Marketing Management 86

Aberdeen

JANUARY 16, 2019

Confirming buyer intent matters. But confirming a buyer’s fit is just as critical. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Marketing Automation Has Transformed Both Marketing and Sales.

Buyer Intent 40

Buyer Intent Intent Sales Qualified Leads Intent Data 40

Aberdeen

JANUARY 23, 2019

Intent data made a surprise appearance in this list of 10 tips to maximize B2B content syndication. Following a recommendation to use marketing automation programs for both content syndication and lead generation purposes, we found a tip recommending intent data for use with content marketing and content syndication programs.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

Act-On

APRIL 26, 2024

Both Jeff and Angelique are responding by shifting focus to downstream activities, like click outcomes and engagement rates on those pages — which happen to be far more informative about buyer intent. Learn more in our guide to switching your marketing automation provider.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

KoMarketing Associates

JANUARY 19, 2022

Eliana Vuijsje, Marketing Director at Adaptive Shield. Marketing Automation Platforms Like Marketo and Pardot. It’s no secret that cybersecurity marketers are busy people, so being able to automate repetitive digital marketing tasks can be a huge help. MarTech Tools That Drive Intent Data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Zoominfo

FEBRUARY 12, 2024

Sales intelligence platforms offer real-time market insights, competitor analysis, and provide visibility into customer behavior trends. Robust sales intelligence tools use sophisticated algorithms to score leads based on their likelihood to convert and automation to route the right lead to the right sales rep.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Tools Marketing Management 130

Adobe Experience Cloud Blog

JUNE 29, 2015

Not only can video help you generate leads directly with the help of email gates, pop-out CTA, and in-video forms, it can also be used to measure buyer interest and tailor content journeys accordingly. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Video Marketing 48

SalesIntel

MAY 13, 2024

Technographic Data Technographic data includes information about the technologies and software your target audience uses, such as CRM systems, marketing automation platforms, and communication tools. Third-Party Data Collection: Brands like Bombora and SalesIntel provide buyer intent data and predictive intent data to their users.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals. Combining visitor tracking tools with automated workflows allows you to automate communications to accounts with meaningful activity on your website.

Marketing Websites 100

Marketing Websites Marketing Automation Services Intent Signal Buyer Intent 100

Marketing Insider Group

AUGUST 18, 2020

Sales and marketing should thus be clear on. where to automate. Research shows Sales ignores half of the leads that Marketing sends their way, while barely a quarter of these leads are qualified. Lead scoring measures the buyer intent of a qualified prospect and their potential value to the organization.

Sales Management 278

Sales Management Lead Ranking B2B Sales Top of Funnel 278

Zoominfo

OCTOBER 15, 2020

The three together, driving account identification, targeting, and segmentation will soon be table stakes for how sellers and marketers identify their next best customers. The Leader in Buyer Intent. But, most importantly, we can deliver streaming intent to our customers. Not good enough.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Circle Studio

NOVEMBER 24, 2020

And similar to SEO, SEM and PPC will also be added to many online marketing strategies or simply play a larger role in driving website traffic. Marketing automation and email marketing. Marketing automation was all the rage in the early 2010s but seemed to cool off as we approached the end of the decade.

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Paid Content Planning Marketing AI Trends 193

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Leadspace

MARCH 22, 2023

Buyer Engagement Scoring Your external 1st-party scoring model that is built through either simple point scoring for engagement in a marketing program or interaction with website content. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.)

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

6sense

NOVEMBER 25, 2021

As we’ve shared insights from our new interactive ebook during the past few weeks , it’s become clear that most of the hidden buyer-intent data hindering the progress of revenue teams originates from publicly available sources. Well-integrated CRM and MAP technologies can capture and connect your customer intent data.

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Top of Funnel Marketing Automation Services Marketing Management Buyer Intent 62

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Circle Studio

NOVEMBER 23, 2021

This acceleration of digital tactics and channels will include many things already in a B2B marketer’s toolkit, but they will be deployed with greater emphasis and intentionality. Here are a few examples of what this acceleration will look like in 2022: Email marketing and marketing automation resurgence.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Sharpspring

FEBRUARY 10, 2022

Let’s break down the main differences between B2B vs B2C businesses and how they affect marketing strategies. Buyer Intent and Decision Making. When deciding what strategies to use, be sure to keep buyer intent and the decision-making process in mind.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

Binary Demand

MAY 4, 2023

Even the marketing personnel can join sales team members to receive calls so that they’ll directly get to hear from the leads. Utilize Buyer Intent Data Wondering how to define lead quality with data? Take Benefit of Marketing Process Automation It has become essential to automate evaluation processes and contacts.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

SalesIntel

JANUARY 12, 2023

Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service. You see the high buying intent for the company in your data platform. A modern marketing tech stack depends on rapid response and automation.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Inbox Insight

MAY 31, 2024

For example, marketing teams can create custom landing pages, emails, and ads for each account that speak directly to their pain points. As ABM scales, automation tools help deliver this 1:1 messaging without heavy manual effort. CDPs enable you to layer on intent data from vendors like Bombora.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Only B2B

FEBRUARY 28, 2024

Must Read: How to Leverage Intent Data for Personalized B2B Marketing to Achieve Sales Target Intent data signals: Revealing high-intent buyers Gathers buyer intent signals Scans of the most visited B2B websites to identify buying intent.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Heinz Marketing

OCTOBER 13, 2021

First-party intent data also includes data collected by your CRM, your marketing automation platform, and any other technology you use on the website and marketing efforts. Shorter sales cycles since you are focusing on accounts showing intent. Having buyer intent data at your fingertips is just a first step.

Intent Data 123

Intent Data Intent Top of Funnel Marketing Automation Services 123

6sense

DECEMBER 1, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. And we often talk about the Dark Funnel within the context of how this buyer information, when properly de-anonymized, can dramatically increase new-logo signings and revenue. Your Marketing Automation Platform (MAP).

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

6sense

NOVEMBER 22, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. And we often talk about the Dark Funnel within the context of how this buyer information, when properly de-anonymized, can dramatically increase new-logo signings and revenue. Your Marketing Automation Platform (MAP).

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

ClickZ

SEPTEMBER 9, 2021

That connection can, in turn, enable the appending of historic behavior, company firmographics, and LinkedIn profiles – or whatever else they may have in their CRM/marketing automation/database. Of course, generating clicks at scale means the application of marketing automation.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

SalesIntel

MARCH 26, 2022

Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. This means prospects have an intention to buy a product or services and a sales rep has to focus on the remaining 33% to close the deal. Identifying Early Opportunities.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Madison Logic

OCTOBER 11, 2022

And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. . Intent Data Explained . First party vs. Third-party Intent Data . Using Both Buyer Intent Data Types .

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Intent Data Intent Marketing Budget Buyer Intent 52

Heinz Marketing

SEPTEMBER 30, 2021

Need-to-Have Tools (and their Channels): CRM and marketing automation for marketing nurtures. Sales automation for sales sequences. Need-to-Have Functions, Processes, Precedents: Target account alignment between Marketing and Sales. While an ABM tool is recommended, the following requirements should be sufficient.

Account Based Marketing 118

Account Based Marketing ABM Marketing Attribution Marketing Automation Services 118

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. And this map has grown exponentially each year.

Planning 122

Planning Work Management Marketing Management Marketing Automation Services 122

Inbox Insight

DECEMBER 1, 2020

Secondly, this could potentially indicate the need to invest in more tools to gather first-party intent data, as well as to invest in more third-party intent data options. Similarly, third-party sources will add a new element to your intent data strategy, but also require further budget.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

DealSignal

APRIL 10, 2024

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? This is the data you directly collect across your marketing tech stack.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

AUGUST 6, 2021

Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. This means prospects have an intention to buy a product or services and a sales rep has to focus on the remaining 33% to close the deal. Identifying Early Opportunities.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Only B2B

FEBRUARY 11, 2024

Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. For instance: You are selling marketing automation software but find it challenging to reach the right prospects. This expands your reach while maintaining control, like sharing clues with friendly explorers.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62