The Effective Marketer

NOVEMBER 30, 2009

Books and theories exist on how to get people to perform their best or to change the way they behave (“ Bringing Out The Best In People &# comes to mind) but rarely we see those in action. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

OCTOBER 14, 2010

.&# MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. United States License. United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. What is the best ad campaign you’ve seen recently? Which is the best website? Who in your industry is the king of PPC and SEO?

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 5, 2010

Finding and retaining the best people has always been a challenge, no matter your industry. The best marketing ends up being what the employees tell their friends about their companies. When you have a little bit extra to offer, being that the free lunch or whatever, you are a step above the competition. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

FEBRUARY 10, 2011

billion emails sent. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

DECEMBER 8, 2009

What else is out there, you may ask. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JULY 16, 2009

At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. Sure, call us pack rats but we like going back in time and talking about the old days and how things changed. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

MAY 10, 2010

Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. For example, don’t let your brand mascot share the spotlight with other characters. Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. but you should also look into whether the sending of the email itself was done correctly.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 9, 2010

Whenever my team talks about changing the design of our email campaigns, we start off my talking about emails we received in the past and that we liked. We come out with a list of things to think about and that we could be using in our own campaigns. Sure, our email marketing software has some canned templates but they are very bland.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

MARCH 7, 2009

Lisa Cardarelli, from Bayshore Solutions , had a more standard powerpoint and although some of the slides were tough to read (10 point font and 15 bullet points per slide), they were packed with good stuff based on a recent client they worked with and how they improved their pay-per-click (PPC) campaign. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

SEPTEMBER 27, 2010

That’s why we made our best to create a really plain way of getting things done. One of our core objectives is to make our tool usable by people with different backgrounds, of course technical staff but designers or people more focused in the business side as well. United States License. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MAY 25, 2009

Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

APRIL 6, 2009

Another person is now sitting on that same chair, trying to do his best, just like you did. By continuously showing that you’re the best candidate. It’s not over when the interview is over After the interview you’re not off the hook. How do you keep yourself ahead? Send written thank you notes to EVERYONE that you dealt with.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JULY 21, 2009

Nothing is purely good or bad Social Media In Three Easy Steps Step 1: Learn how to use it Before judging whether something works and the best way to use it, first attend a course, read a book, talk to people that are using it. There are several free online courses and resources on the web you can use to learn more about it.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. The best take away from the presentation is their conversion formula: C = 4m+3v+2(i-f)-2a.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 12, 2009

So the next best thing is to think about the story. So the next best thing is to think about the story. This is often the most important piece of information of the whole presentation. What is the story? Saying “we didn’t reach our sales goals” is OK, but after the initial shock, people will wonder exactly what happened.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

MARCH 12, 2009

d. Project specific meetings: you could have a category for specific project types (webinars, advertising campaigns, creative brainstorming, etc.) Meetings involving your boss: you want to continue climbing the corporate ladder and so you should know not to arrive late at these and ensure you are prepared. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 12, 2009

Reply dkuperman says: February 16, 2009 at 9:50 pm GTD is a great system, and the best thing is that you can adapt Outlook to make it work with it. Even things like using keyboard shortcuts is SO much faster. You’re right, it’s worth the time to learn. United States License. United States License.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

APRIL 29, 2011

And the best way is to use a systematic approach to attending conferences. Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. United States License. United States License.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 5, 2009

Best — Sandra Reply Matt Ambrose says: July 7, 2009 at 5:38 am Hi Daniel, A lot of useful tips here that can help anyone improve their copy. Regards [link] Reply Sandra Blum says: July 6, 2009 at 10:21 am Daniel — Great to read about the workshop and your takeaways. Thanks for the mention and the write-up. United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100