Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. How do you feel about what LinkedIn is doing and how do you believe the LinkedIn audience will react?

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Digital B2B Marketing

JANUARY 3, 2013

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Email Marketing 101 Your audience is gold , or at least the closest thing you have to it. Treasure your audience, value your audience. Do everything in your power to become treasured by your audience.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Digital B2B Marketing

JULY 10, 2012

Additional Targeting and Filtering Nearly all providers can filter contacts to meet broad target audiences (such as IT contacts at organizations with more than 1,000 employees). Most publishers use Eloqua for their lead nurturing program, one of the leaders in the category.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

Digital B2B Marketing

JUNE 14, 2012

To broadly improve your visibility within your market, you need to focus this content marketing initiative on the priorities your target audience has when they are not in market for or considering your solutions. Get To Know Your Audience It has been said a million times, but it is still critical. Where do the line up exactly?

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. For instance, an ROI tool needs to illustrate potential value to your audience in their own environment, not simply deliver average savings percentages or productivity increases. Put Your Audience First. Be an Expert. Be Discovered.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Digital B2B Marketing

JULY 25, 2013

Here is my best guess: Eloqua populates this content dynamically and they didn’t have enough content, or content that matched to the business rules, to populate the entire template for some individuals. Marketing Technology Adobe eloqua Facebook marketo Neolane VerticalResponse' This happens: 2.

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Digital B2B Marketing

MARCH 14, 2013

What if you could create a template for an ad, dynamically create hundreds of versions for different audiences, products or messages, and then have an algorithm optimize your creative, determining the best performing version for each audience? Dynamic Creative Optimization. Companies like MediaMind make this possible today.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100