Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

OCTOBER 9, 2014

Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” I’ve seen this scenario play out again and again, and result is a foregone conclusion.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

JUNE 4, 2010

Tech Leadership Council’s Social Media Summit. Media is frequently mis-characterized as publishing. The definition of media is that which mediates between parties. Media isn’t content. We are the media. New media transforms as it moves, unlike traditional fixed media like TV.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JANUARY 16, 2012

When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. Effective deployment strategies demand a mix of promotion, training and tolerance of the adoption strategies that employees choose.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

DECEMBER 9, 2011

Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says. Marx unlocked them.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

AUGUST 19, 2011

Wright’s attitude is one of the reasons the Wyndham Wingate has a 91% positive rating on TripAdvisor. . “I try to get out of the office at least a couple of times a week and connect with the customers,&# he said. “I don’t ever want to be stuck in a back room shuffling papers.&#.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

SEPTEMBER 15, 2011

Most tools now also provide some degree of sentiment analysis, which attempts to derive attitudes from comments. The authors argue that the influence of media in general, and social media in particular, is greatly overrated. The danger of this approach is that social media is more about quality than quantity.

Analysis 50

Analysis PR Correlation Advertising Agencies 50