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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use.

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B2B Marketing Strategies and Trends for 2021

BOP Design

Instead of meeting new prospects in person on a tradeshow floor, they had to settle for virtual conferences and tradeshows – which let’s be honest, the conference and tradeshow hosts are still working out the many kinks of a virtual event. Is it a good idea to speak at a virtual conference? Should we purchase a list?

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Rarefied Air

6sense

Today marks another milestone on an incredible journey for 6sense, our customers, partners, investors, and employees. . I am very excited to share that we have closed our Series E funding of $200M, increasing our valuation to $5.2B. . We believe 6sense and our customers are uniquely positioned to drive this transformation.

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Sales Pipeline Radio, Episode 250: Q & A with Christel Grizaut Billault @ChristelGrizaut

Heinz Marketing

This week’s show is called “ Building a Predictable Pipeline From Scratch: Startup Lessons and Best Practices ” and our guest is Christel Grizaut Billault , Senior Vice President of Marketing at YOOBIC. Our numbers continue to rise through the audio only version of this as well. You do not have big teams.

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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

Rev

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. I’ve known Ryan Phelan a long time. CEOs ask the right questions. B2B is fun.

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Interviewing for a martech role when the interviewer doesn’t understand martech

chiefmartech

Martech folks can have great aptitude and attitude. Here’s an example: “I did a vendor selection for a journey orchestration engine and needed to find a tool that integrated best with all of the other data we had.” “We had a lot of data – on our customers and our products.

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15 Science-Backed Tips for Making Better Sales Calls

Hubspot

Think great weather, fun weekend plans, or a favorite sports team winning a game. For example, you can say, “ You are one of our best customers ” or “ You’re such a pleasure to do business with.” Even if you take care of customers but neglect honing your skills and attitude as a sales practitioner, you won’t go as high as you could.

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