Industrial Marketing Today

AUGUST 10, 2010

Did you find this “how to” article helpful? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Search engines don’t convert, people do. Please leave your comments below.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Let me direct you to a good article that I read recently that explains this concept very well. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 31, 2010

Use this article as a starting point to implement simple do-it-yourself SEO tactics and you’ll start to see better search engine results. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What is On Site SEO? If that bothers you, then here’s the non-tip jar version.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. According to the article, the Creativity Quotient (CQ) among American children has been in a steady decline since the early nineties. Get the free “Step-by-Step Guide to Website (re)Design” now.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 9, 2010

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Achinta offers his industrial clients marketing for engineers by an engineer. {

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

Your article with the examples helped me see it clearly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Thank you for a very informative post.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 14, 2010

4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 27, 2010

It allows someone who is on the road to supply the right information to the customer, demonstrate the exact solution via a video, refer them to a blog or tech article with the detailed solutions for their problem and take an order while traveling. &# If nothing else, it makes the mobile sales force much much more productive.

Social Media 60

Social Media Social Marketing Media Planning 60

RebelMouse

OCTOBER 11, 2018

When Facebook Instant Articles launched in 2015, it was limited to only a few publishers. The invite-only approach had both brands and new media companies excited for the next wave in mobile publishing. First, publishers experienced success with Instant Articles. Here's why. Default Content Optimization.

Facebook 53

Facebook De-duplication RSS Lead Scoring 53

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Isn't social media about 2-way communication? .' Great article! You are becoming one of my favourite bloggers!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. link] Kevyn Faulkenberry Are You Growing Enough Voices – [link] Good article on PitchEngine for releases. link] [link] Corey Tyhurst Awesome Article RT @jaybaer: Are you growing enough voices? You would be entirely wrong. Visits are up. Page views are up. Retweets are up. link] [link] John D.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 17, 2010

Consider the Followers-Per-Tweet Equation [link] [link] webcopywriter Is Your Twitter Addiction Paying Off [link] [link] indiebusiness Good article – [link] Takeaway: Twitter is about interacting with people in pursuit of definable goals. I once calculated time spent blogging vs. number of RSS subscribers. It's awesome!

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it. link] [link] Mary Hey Jason, An interesting post about Developing a Social Media Strategy in 7 Steps. There is an interesting article about it. link] Jason Baer Thanks so much.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. Great list, looks a lot like the discovery we do prior to content planning. You should be.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Can you RSS feed that? Can you RSS feed that? Can you RSS feed that? I have read many entries across blogs that speak to the audience as if we already know about social media, though many of us are grappling to understand what it really is. link] Sniki BETA: Articles [.] Good stuff. Keep it rocking. Good stuff.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? found @jaybaer article and am intrigued, to say the least.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Scoop.it

MARCH 11, 2021

Automatic content import using RSS or a sitemap. For example, if you’re marketing agency, you may have topics like marketing strategy, buyer personas, social media planning, influencer marketing, and freelance writing. Links to articles, videos, podcasts, interviews, etc. SEO through topic keywords. Press releases.

Curation 67

Curation Advertising Agencies Press Content 67

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. link] [link] Bob Johnson 5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at [link] [link] Allison B.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MARCH 3, 2010

[link] Randy Kemp 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] BForbes RT @JasonFalls: Ad Agencies: Great thoughts on what you need to stay relevant in social media from @jaybaer – [link] [link] NewmanPR Jay Baer of Convince and Convert shares the six things agencies need to do to remain relevant in (..)

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

B2B Marketing Savvy

JULY 9, 2009

For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Media Buying: DIY (Or Not?) Media buyers can also pay for themselves through aggressive rate negotiations and the addition of added value elements to a media plan (eg merchandising options, etc.).

Buy 40

Buy Advertising Agencies Paid Search Agency Media 40

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. Matthew Dutile I'm usually nodding my head enthusiastically after reading each of your articles, but I'm going to have to disagree here. Haha, just kidding.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. Matthew Dutile I'm usually nodding my head enthusiastically after reading each of your articles, but I'm going to have to disagree here. Haha, just kidding.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. link] Lawrence Lin Great article on social media tools to use – [link] [link] Content First This is so useful.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 16, 2010

I think twitter is more of a heavily curated rss reader/feeder rather than a portal, and I suspect that presenting twitter to new users as more of a friendly way to use rss that as a way to push conversation with strangers would help quite a bit. How would my FB crew react if they started seeing my socmed article links?

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring. It's weird on RSS.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. link] Lawrence Lin Great article on social media tools to use – [link] [link] Content First This is so useful.

Social Media 40

Social Media Paid Content Tools Media 40

Sprout Social

JULY 13, 2016

” or “what social media platform features your target audience?” Start putting together a plan in writing that you and your team can refer to when you need it. Your social media plan should consist of mini-plans for each social media channel you expect to be active on.

Paid Content 112

Paid Content Social Media Social Marketing Planning 112