Customer Experience Matrix
JANUARY 9, 2017
If it weren’t the print edition, I would have sworn today’s New York Times business section had been personalized for me: there were articles on self-driving cars , virtual reality , and how “ Data Could Be the Next Tech Hot Button ”. The Times didn’t make that connection among its three articles.
Customer Experience Matrix
MAY 8, 2018
The best example is Google’s proposed consent tool for publishers , which limits consent to no more than twelve data partners. Some see this as a ploy by Google to hobble its competitors, and maybe they're right. Addendum: see this Marketing Week article about data supplies being reduced, published the day after I wrote this post.)
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Customer Experience Matrix
FEBRUARY 21, 2016
A quick bit of Googling led to an article that quoted economist W. That’s pretty scary but a second, even more intriguing article quoted a study by Oxford economists Carl Benedikt Frey and Michael A. Brian Arthur as estimating that machines could replace 100 million jobs globally by 2025. (As
Customer Experience Matrix
JULY 9, 2010
You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. But you’d still need to read each article, tag it with keywords, and post it to your site. Curata reduces this effort by using natural language processing to automatically identify, classify and tag potential articles.
Customer Experience Matrix
DECEMBER 1, 2017
In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) If anybody wants to co-author a Harvard Business Review article on this, let me know. Those firms continue to dominate life online, and advertising and ecommerce in particular.
Customer Experience Matrix
JULY 16, 2009
These start with searching for articles to analyze. The search interface allows advanced logic, complete with Boolean statements, local and global exclusions, and rules to assign the articles to categories for later analysis. There's even a Google Maps mash-up to show author locations. billion entries.
Customer Experience Matrix
APRIL 6, 2007
The article quotes Cabletelevision Advertising Bureau President Sean Cunningham as saying, “The grand majority is about idea-driven packages that have got multiple consumer touch points.” Although the article doesn’t mention it, other reports have stated that Google is indeed having trouble gaining cooperation from radio stations.)
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