markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. Bannans article examines how John Costigan Cos. A new article in BtoB Magazine by Karen J. Bannans article examines how John Costigan Cos. Ideas or tips of the day. Short interviews with thought leaders and industry experts. Bannan on podcasts caught my attention.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. BtoBmagazine – BtoB Online – The resource for # marketing strategists. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. 20+ years in B2B direct marketing, demand gen, and lead management.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

JULY 11, 2005

Marketers are cleaning their dirty and cracked rearview mirrors rather than look towards what they can do to help their sales team sell. Peter DeLegge wrote an interesting article on the matter called, " The Bottom Line on Marketing Accountability."

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

JANUARY 18, 2005

was recently interviewed by Selling Power Magazine on the topic of prospecting (sales person generated leads). Jill dispels a sacred cow held by sales (and marketing) which, HOT leads - those leads that say they are immediately ready to buy - are always good things - when in fact they may be your poorest opportunities.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

Hinge Marketing

NOVEMBER 12, 2015

A version of this article was originally published in Disclosures magazine. Many accounting firms are reluctant marketers, spending less on average than other professional services industries. Challenge 5: You have the wrong marketing priorities. A byproduct of this targeted marketing is higher referral levels.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

Convince & Convert

AUGUST 18, 2010

Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. I had your article on-screen already, prepped for Tweeting later today. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161

PR Social Media Paid Content Media 161

markempa

MARCH 30, 2007

The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It was a lot of fun.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Webbiquity

JULY 26, 2010

7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). How to Calculate Social Marketing ROI , June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The Effective Marketer

JULY 5, 2009

The Copywriting Wimp The workshop instructor was Sandra Blum, a renowned copywriter, columnist for Dynamic Graphics magazine , and more recently one of the judges for DMA’s Echo Award. For a nice article about features and benefits, check out Michael Fortin. That in itself is a good indication that the material was above average.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team. Microsoft RSVP.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120