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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Brian Halligan, CEO and Founder of HubSpot.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Write articles, share knowledge and make connections. I believe words matter. ( Disclosure: yes, he’s our social CMO @ SAP and my ultimate boss ).

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. ” Being findable is not about seeding one article here and there in hopes it will draw attention. Ardath Albee's Tip. Think “hub.”

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Related Articles. Ardath Albee's Tip. Short Termism.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Related Articles. Ardath Albee's Tip. B2B buying cycles are lengthening. Laura Patterson's book Marketing Metrics in Action.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Also, by using lots of links, we were guaranteed to get 100+ people to share the article. Forrester Blog for Interactive Marketing Professionals. Related Articles.

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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Related Articles. Ardath Albee's Tip. Laura Patterson's book Marketing Metrics in Action. Rebel Brown's blog Phoenix Rising.