Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium. Predictive Completes The Marketing Stack.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. This article originally appeared on Markempa.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

B2B Marketing Traction

MARCH 8, 2012

Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? I read an interesting article today by Sarah Caldicott titled What’s the Likeability of Your Brand — or Your CMO?

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

Biznology

AUGUST 11, 2016

A recent MarketingLand.com article, “ 5 CMOs Who Are Turning To LinkedIn ,” shows how CMOs at Xerox, Lithium, Wiley, XOJet and G2 Crowd are focused on brand awareness and brand engagement instead of buyer engagement. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium. Predictive Completes The Marketing Stack.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? I agree with the premise of Forrester’s article that we have to start heading toward Enterprise-wide customer data but its not a simple black and white path.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? I agree with the premise of Forrester’s article that we have to start heading toward Enterprise-wide customer data but its not a simple black and white path.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Exo B2B

OCTOBER 16, 2020

In terms of research, over the past 10 years, he has published more than 50 articles in leading scientific journals such as the International Journal of E-Commerce, the Journal of Retailing, the Journal of Business Research (JBR), and the Journal of Social Behavior and Personality. He is also a lecturer and analyst.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Aberdeen

SEPTEMBER 10, 2019

But in this article, one ClickZ writer looks at the results of a Domo study that found senior marketers feel a choice between left brained, rational data or right brained, emotive creativity is a false one. That’s what this MarTech Series article is all about. Paid search is a staple in any B2B marketer’s digital toolkit.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Tony Zambito

MARCH 12, 2017

Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. One consistent result indicates that CEO’s are perceiving that they are not getting the critical insights they need.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. According to Caroline Robertson, analyst and author at Forrester , 70% of B2B marketing specialists will acquire a DMP in 2019.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Porch Group Media

JANUARY 26, 2021

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. Teens use these frequently, with 70% using these channels more than once a day.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Content Standard

OCTOBER 31, 2019

Consider the traits of the typical modern CMO. Some claim that 2020 will be the year of the science-minded CMO, that science-based marketing will finally take precedence over creative efforts. But what does that mean for the Don Drapers of the CMO world? “The CMO mandate, then, is to reach back and look forward.

Creativity 41

Creativity Trends CMO Top of Funnel 41

Webbiquity

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company. .”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Metadata

SEPTEMBER 14, 2020

That’s how we find ourselves in a situation where ABM continues to rise and CMO tenure continues to fall. While G2 broke ABM into 8 subcategories, Forrester isn’t adapting to this new reality. Time matters Photo credit: [link] CMO tenure is slipping , pandemics are raging, and we live in a culture obsessed with instant gratification.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Markempa

AUGUST 12, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The need for empathy towards the buyer is huge.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

ViewPoint

MARCH 6, 2012

Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Master Your Data Universe.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

NOVEMBER 15, 2011

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. Going back to the Forrester report from over a year ago, I really like the 5 calls to action suggested by the author.

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. This article originally appeared on Type A Communications.

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

Vidyard

OCTOBER 2, 2015

In a recent article, Fast Company reported that female shoppers no longer trust celebrity endorsements. Real people endorsing your content shows that your content has made a positive impact on their lives. Including testimonials and a picture of the customer that wrote it can really increase conversions.

Landing Pages 94

Landing Pages Design Webinar Metrics Advertising Agencies 94

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Read the original article here. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees. The post In-Person Events Are Starting Back Up.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Write articles, share knowledge and make connections. I believe words matter. ( Disclosure: yes, he’s our social CMO @ SAP and my ultimate boss ).

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Mereo

JUNE 29, 2023

In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). On top of this, content marketing is notorious for consuming valuable resources.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Leadspace

JUNE 10, 2016

Here’s a fascinating article from October: These researchers have discovered the perfect password that’s also easy to remember. Here’s the best line from the article: “‘Elsewhere,” Lithium points out, ‘marketers are still throwing spaghetti at walls.'” I don’t think my dog likes to be hugged.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. Although there is a desire for alignment, where the rubber meets the road, the story is quite contrary. Click here to learn more.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. This article originally appeared on the Social Media Marketing Magazine.

PR 100

PR Social Media Social Marketing Planning 100

Launch Marketing

MAY 8, 2018

As highlighted in this ZoomInfo article which lists various marketing & sales statistics, aligning sales and marketing leads to 38% higher sales win rates and can help your company become 67% better at closing deals. Ensure alignment between your marketing and sales team.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

VisumCX

MAY 30, 2017

VisumCx: You recently wrote an article on LinkedIn called “Customer Experience By Design.” In the article you state, “To create better experiences, we have to better understand the experiences we’re trying to create and then think differently about how we design them”. Innovation has to become part of the DNA of customer experience.

Design 40

Design Storytelling CMO Top of Funnel 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. Related articles. Why CMOs Need To Embrace Goal-Directed Customer Engagement. by Yarden Gilboa. A good perspective from David Edelman.).

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Biznology

JUNE 10, 2016

My recent article, “ CMOs Are Failing to Go Beyond Brand Awareness ” which analyzes the actions the CMOs at Xerox, Lithium, G 2Crowd, Wiley, and XOJet are proof that when it comes to social media, marketers focus is on the top of the funnel. What’s Wrong with the Role Marketers Play on LinkedIn Now….

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Ambal's Amusings

NOVEMBER 12, 2010

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Related Articles. Laura Patterson's book Marketing Metrics in Action. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. Recommended Resources from B2B Marketing Experts. MarketingSherpa.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

FEBRUARY 18, 2010

” Being findable is not about seeding one article here and there in hopes it will draw attention. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Related Articles. Think “hub.” The High-Tech Direct Marketing Handbook (Ebook).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

JANUARY 21, 2010

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Related Articles. Kristina Halvorson's Content Strategy for the Web. Seamus Walsh's 'Assessment to measure how well your content is aligned to sales'. Recommended Resources from B2B Marketing Experts. MarketingSherpa.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

JULY 22, 2010

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Related Articles. Laura Patterson's book Marketing Metrics in Action. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. Recommended Resources from B2B Marketing Experts. MarketingSherpa.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100