Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Let me direct you to a good article that I read recently that explains this concept very well. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. I have included my take on each step.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. You might even be charged with copyright infringement! Suffice it to say, blogging is best done the old fashioned way. Maximize the Real Estate Around a Blog Post. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Copyright © 2010 Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. This white paper aims to change that perception of them. Resources

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 9, 2010

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

Your article with the examples helped me see it clearly. I will visit this blog regularly. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 20, 2010

That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. According to the article, the Creativity Quotient (CQ) among American children has been in a steady decline since the early nineties. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 14, 2010

4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. Thanks for sharing! Resources

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 27, 2010

It allows someone who is on the road to supply the right information to the customer, demonstrate the exact solution via a video, refer them to a blog or tech article with the detailed solutions for their problem and take an order while traveling. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

JULY 22, 2008

A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. © Copyright 2008 Dave Pollard.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 24, 2008

Ive heard customer managers so impressed with the insight and understanding that came out of customer anthropology that they gave their observers the ultimate compliment: "In some ways it seems as if you now know our business better than we do". Now thats a powerful business tool. © Copyright 2006 Dave Pollard. BLOG TOOLS.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. © Copyright 2005 Dave Pollard. immigration info blog). Subscribe to this blog by.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. © Copyright 2005 Dave Pollard. immigration info blog). Subscribe to this blog by.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Online Marketing Institute

MARCH 24, 2011

Know Thy Audience Your blog content should appeal first and foremost to your customers and potential customers. To increase readership, you can include links to these articles in your company email newsletter. Remember the Two-Month Rule Blogging won’t be a successful marketing avenue for you overnight. Number of visitors?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Business Financing > Bank Financing > Blog article: I drew pictures at a sales meeting, and it worked. StartupNation Blogs. Have fun drawing and winning business! Comments RSS. Entries RSS. Comments RSS. StartupNation Blog is proudly powered by WordPress.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Buzz Marketing for Technology

JUNE 27, 2008

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). The lower diagram at the top of this article shows whats possible. -- how valuable information flows could be enabled and facilitated by PKM. © Copyright 2006 Dave Pollard. Subscribe to this blog by.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

Add features or buttons only when it serves readers or help with blog goal. Make RSS Subscribe button prominent and make it easy to spot. Stay on top of or at least aware of the latest and greatest blogging updates or software. Conduct regular maintenance checks of the blog and make sure all the links & buttons are working.

Blogger 100

Blogger Effectiveness Comparison Pricing 100