Convince & Convert

SEPTEMBER 7, 2010

Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.] The rise of [.] Original post by Jay Baer [.]

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Social Media Media Paid Search Agency Peer-to-peer 115

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. I’m glad that you found my article helpful. So curated content is not something new.

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Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. That’s the old-school marketing to which I think you refer — and another article we need to write.

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Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. It’s about humanization.

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Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools.

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Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JULY 14, 2010

link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. The challenges and chances of facebook, twitter, YouTube et.

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Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences?

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Social Media Media PR Webinar Metrics 156

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community. Excellent article!

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Convince & Convert

MAY 11, 2010

Put it on YouTube of course. Social media clearly has the ability to mitigate doubt and confusion among fence-sitters. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect. Otherwise, they probably end up clicking another video on youtube's search results page.

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FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Its much more cost effective for the mid size company who doesn't have a giant budget or the customer base on Twitter. I think Facebook pages are a tool that are not given enough credit right now.

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Convince & Convert

APRIL 6, 2010

Seek Content Inspiration Creating successful social media content isn’t just status updates. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Take your top keywords (including your company name, product name, etc.) What shows up in these search results? How much photo and video content appears?

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Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

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Social Media CMS Development Tips Wikipedia 100

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings.

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Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 450,000 views on YouTube, and counting. Is your business ready?

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Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

FEBRUARY 9, 2010

How many times would this 'article' be re-tweeted? Between the pre-set bots, and the humanoids who decide to act like 'bots RT anything if the right blog (or blogger) curates it … I unfortunately think the #'s would be huge. It has become so easy to share, that 'trust' is THE main component of influencers.

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Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 3, 2010

[link] [link] Arizona Social Media C&C Blog Post – R.I.P. 3 Ways Facebook is Killing Your Website [link] RT Please [link] Thos003 And yet you still have a like button on your blog… =) [link] jaybaer If you can't beat em, join em. Here's an article that reported a similar phenomenon to what you are experiencing.

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Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

[link] [link] Arizona Social Media C&C Blog Post – R.I.P. 3 Ways Facebook is Killing Your Website [link] RT Please [link] Thos003 And yet you still have a like button on your blog… =) [link] jaybaer If you can't beat em, join em. Here's an article that reported a similar phenomenon to what you are experiencing.

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Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MAY 19, 2010

After all, you could make me money, save me time, protect me and educate me with this article. Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. But Wait… We Also Want D.I.S.

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Social Media Media Webinar Metrics Marketing & Strategy 137

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

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Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 23, 2010

It’s also now pulling Youtube and a few other spots it looks like. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 164

Convince & Convert

JUNE 14, 2012

But it doesn’t matter whether it’s on Facebook or LinkedIn or YouTube. He came up asking about how to roll out a social media plan for, I think it was a basement de-molding company or a basement draining company. He was saying, ”Where should we be on social media?” It’s advertising, OK?

Social Media 115

Social Media Work Management Advertising Agencies Paid Search Agency 115

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? link] Michael Barber A relevant article by @jaybaer for all attendees of Thursday's #smcphx.

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Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

SEPTEMBER 2, 2010

It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. Inevitability Sure, we all talk about Facebook and Twitter and YouTube. link] Wendy Keneipp I like social media because of articles like this, Jay.

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Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Sounds like the merger is a winner.

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Business Paid Search Agency Social Media Analysis 116

Convince & Convert

APRIL 27, 2010

link] Adrienne Bailey Great article! link] Adrienne Bailey Great article! link] Adrienne Bailey Great article! link] Han Ma RT @AdrienneBailey: Great article! link] Han Ma RT @AdrienneBailey: Great article! " via @jaybaer great article [link] [link] jaybaer Thanks MB. link] (who's your Randy?)

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Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

SEPTEMBER 20, 2010

It's also about how the brand has set up the Twitter account or accounts: are they just selling, giving deals; is it a genuine customer service contact point; are they engaging with followers and brand advocates, directing conversations beyond Twitter to blogs, YouTube, other channels? link] very interesting article!

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