Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. This can be tracked using first party data as well as third party data.

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Intent Data Demand Generation Intent Lead Scoring 103

SalesIntel

MARCH 26, 2022

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

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Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How else can B2B marketers use intent data to optimize content?

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SalesIntel

AUGUST 6, 2021

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

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Intent Data Ideal Customer Profiles Intent Lead Ranking 52

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time.

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. The Problems with Third-Party Intent Data.

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Intent Data Vendors Intent Analysis 84

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? improvement vs. 2.9%

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Buyer Intent Differentiation Analysis Intent 40

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

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Buyer Intent Intent Work Management Marketing Management 62

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking. B2B Marketing Budget Boost. LinkedInterest-based Targeting.

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Intent Data Intent Spending Top of Funnel 40

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it.

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Cut The Hype: When Intent Data Shines — And When it Doesn’t.

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xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. The Problems with Third-Party Intent Data.

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Intent Data Vendors Intent Analysis 62

Aberdeen

JANUARY 24, 2019

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. The global marketing team at MRP reflects upon this challenge in a blog post titled, “Aligning Vendor Solutions to Your Organizational Needs.”. Aberdeen agrees.

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Intent Signal Buyer Intent Intent Purchase Intent 40

Aberdeen

JANUARY 28, 2019

Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. improvement vs. 2.9% worsening).

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Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. improvement vs. 2.9% worsening).

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Intent Data Differentiation Analysis Intent 40

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Aberdeen

JANUARY 16, 2019

Confirming buyer intent matters. But confirming a buyer’s fit is just as critical. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

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Aberdeen

JANUARY 23, 2019

In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI. In a world in which, as she posits, 80% of her blog readers own a consumer-grade AI-powered gizmo. Alexa, Parse my B2B Intent Data.

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DealSignal

MAY 3, 2021

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

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Intent Data Ideal Customer Profiles Intent B2B Sales 52

Aberdeen

JANUARY 28, 2019

But according to a blog post by Nida Chughtai, 2019 is the year AI for B2B marketing and sales will explode. And timely, data-driven decisions about which accounts or prospects to target — and when, with which message, and with which kind of message! — Personalization is a topic that should be on every B2B marketer’s radar in 2019.

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Aberdeen

MARCH 29, 2019

Creating generic, high-level audience personas and publishing blog posts that readers could find anywhere else won’t fuel your funnel. And that all starts with better data. 3 Ways Intent Data Solves the Content Engagement Challenge. But blindly increasing ad spend won’t necessarily deliver content marketing results.

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SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. This article discusses how your team can assist potential clients at each buyer journey stage.

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Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. This article discusses how your team can assist potential clients at each buyer journey stage.

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Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

QuanticMind

NOVEMBER 13, 2018

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. What is Intent Data?

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Webbiquity

MAY 12, 2020

Articles and posts about how to work effectively from home were big for about three weeks back in March, but people have figured that out now. The post B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research) appeared first on B2B Marketing Blog | Webbiquity. Update Your Messaging. Nicely done.

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Martech

MARCH 2, 2022

What would it feel like if you could chat with your prospects here and now from this article – or better yet, a third-party article on your product or service? No sitting around waiting for intent signals. So, why isn’t intent data enough? No banner ads with pesky redirects.

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SalesIntel

MAY 13, 2024

By harnessing the power of this data, you can fine-tune your GTM motion to deliver personalized experiences, target the right audience, and drive sustainable growth. In this article, we will explore the significance of customer data and customer data management within your GTM motion.

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Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.

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Buying Cycle Intent Buy Intent Signal 103

Marketing Insider Group

MAY 25, 2021

That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey.

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SalesIntel

JANUARY 26, 2023

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2023 and beyond. This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. What is B2B Data?

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Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

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SalesIntel

AUGUST 11, 2021

That’s where data comes in to help you with hitting right on the dartboard every time. This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data.

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Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing.

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Binary Demand

MAY 4, 2023

Lead quality improvement demands marketing and sales to work in sync to identify what criteria qualify the lead and tune the strategies involving significant buyer characteristics. Utilize Buyer Intent Data Wondering how to define lead quality with data? B2B lead generation is tricky but not impossible today!

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Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

SalesIntel

APRIL 6, 2023

In this article, we will discuss the top four sales efficiency challenges that businesses face today and provide practical solutions to overcome them. This is often referred to as buyer intent. Understanding the buyer’s intent is crucial in determining how to approach them and what messaging to use.

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SalesIntel

JANUARY 15, 2024

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. What is B2B Data?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

SalesIntel

SEPTEMBER 13, 2021

Instead, your sales reps can target warm, qualified leads that may not have reached out yet with Buyer Intent Data. Avoid Blind Spot in Your Lead Scoring with Buyer Intent Data. Intent Data is the set of behavioral signals to understand the intention of your prospects to purchase a product or service. .

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