ViewPoint

OCTOBER 31, 2017

These are the words of author and professor Sydney Finkelstein, whose article in yesterday’s Wall Street Journal maintains that companies should hire teams, not individuals. That’s essentially what PointClear clients do when they engage us for outsourced lead generation. Read Is it Better to Insource or Outsource Lead Generation?

Paid Search Agency 159

Paid Search Agency PointClear Telemarketing Companies 159

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

markempa

JULY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Leads Lead 120

Terminus

MARCH 18, 2024

In the fast-paced and ever-evolving landscape of B2B , the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. Lead Qualification and Nurturing A seamless transition of leads from marketing to sales is crucial for conversion.

Top of Funnel 29

Top of Funnel Ideal Customer Profiles Lead Qualification Planning 29

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. But, as you’ll see in this article, many businesses get it wrong. just 18 months previous.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Optinmonster

MARCH 2, 2023

In this article, we’ll go over the basics of lead qualification and show you 5 easy ways to qualify leads with OptinMonster. What Does It Mean To Qualify Leads? What Does It Mean To Qualify Leads? Qualifying leads means making sure that your sales leads are a good fit for your product or service.

Sales Qualified Leads 69

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 69

Marketing Insider Group

JANUARY 9, 2024

Value is imperative in today’s B2B marketplace. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. It’s not just about converting leads to becoming “marketing qualified.”

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

markempa

NOVEMBER 3, 2014

I think the major cause for poor lead conversion and ROI is the lack of lead management, also known as passing unqualified leads, or marketing qualified leads (MQLs), directly to sales reps. MarketingSherpa captured some of the key lead management issues in the 2012 B2B Marketing Benchmark Report.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

Stevens & Tate

OCTOBER 4, 2023

Create Lead Generation Strategies Lead generation strategies play a critical role in attracting potential customers and nurturing them into loyal patrons. Having well-defined sales processes enables businesses to effectively manage leads and guide them through each stage of the sales funnel.

Planning 95

Planning Allocation Business SWOT 95

markempa

JULY 21, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Biznology

JUNE 4, 2019

I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. You’ve been involved in the lead generation world for a long time. Certainly, technology lets us deliver more leads to sales, faster than ever before. But just as often these are bad leads.

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

markempa

AUGUST 2, 2016

When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”. The phone is the gold standard for qualifying most leads.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 120

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

markempa

AUGUST 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

ClearVoice

APRIL 2, 2021

Designing lead nurturing strategies for prospects. By contrast, for business-to-business (B2B) companies, the sales cycle can take months or even years. For that reason, B2B companies may benefit from a more detailed sales process with defined stages and action steps. Lead qualification. Lead nurturing.

Sales Cycle 59

Sales Cycle Lead Qualification Work Management Marketing Management 59

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

markempa

JUNE 24, 2012

64% of marketers still send all leads that respond to marketing campaigns directly to Sales. In contacting even qualified leads for hundreds of leading B2B organizations over the years, I have found that only 5 to 40% are ready to buy right now. Make absolutely sure they give them back to you to nurture.

Lead Generation 120

Lead Generation Top of Funnel Sales Qualified Leads Marketing Qualified Leads 120

ViewPoint

NOVEMBER 2, 2016

Here are some best practices involved with increasing sales: Lead generation, lead qualification, lead nurturing: For every dollar you have closed, you have left two dollars on the table. Validation and calibration of lead scoring : Your scoring needs calibration.

Lead Scoring 120

Lead Scoring Lead Ranking Lead Qualification Validation 120

ViewPoint

OCTOBER 20, 2011

Lauren’s article is based on her survey of marketing automation users that sought—knowing what they know now—the questions they would ask vendors if they were going back and buying their software all over again. A good read I discovered recently is a post by Lauren Carlson, What Do You Wish You Had Asked Your MA Vendor? ,

Marketing Automation Services 120

Marketing Automation Services Marketing Automation PointClear Automation 120

ViewPoint

FEBRUARY 7, 2012

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing.

Lead Ranking 120

Lead Ranking Lead Generation Sales Qualified Leads Lead Scoring 120

markempa

APRIL 6, 2015

However, according to MarketingSherpa’s data , generating “high-quality leads” is the B2B marketer’s No. Most marketers realize the more validation and verification of each lead or database, the better the quality of the lead. It creates sales-ready leads and nurtures the leads that aren’t sales-ready.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. Therefore, fixing the conversion problem requires first fixing the lead generation problem. How to generate more leads for your email marketing plan. Tools – Suitable for case studies and how-to articles.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

ViewPoint

OCTOBER 9, 2012

As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. In a review of articles and blogs today I found answers that ranged from $20 - $1,000 plus. So, how much do you think a lead should cost and why?

Cost per Lead 120

Cost per Lead Sales Qualified Leads Cost Lead Scoring 120

markempa

OCTOBER 6, 2014

In addition to implementing Sales and Marketing huddles, here are 31 ideas you can use to improve alignment and collaboration: Train your sales people on how to optimize your lead generation investment and how to give you feedback. Centralize the lead qualification process. Develop a strategy for lead nurturing.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

SEPTEMBER 18, 2007

." In Christopher Hosford's BtoB Magazine article, he highlights some of the reasons why " Lead management far from easy task." " The article mainly highlight's "lead scoring and automation," but that's only part of the solution. Here are the 6 major stages of an effective lead management: 1.

Lead Management 120

Lead Management Work Management Marketing Management Lead Scoring 120

ViewPoint

JANUARY 9, 2014

More leads are better than fewer leads. I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. Give up after 1 – 2 calls. Paul Gillin | Paul Gillen Blog.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

Anything Goes Marketing

APRIL 5, 2009

While many may label this as “lead nurturing”, it goes well beyond lead nurturing. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Binary Demand

APRIL 28, 2023

A proven B2B BANT sales framework is essential to increase your chances of closing deals. Moreover, BANT helps salespeople focus on strong prospects and is popular B2B lead generation tactics. Let’s discuss the steps required to use the B2B BANT framework to identify and rank qualified sales leads.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Lead Ranking Budget Programs 52

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

markempa

AUGUST 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

LEADership

DECEMBER 17, 2013

This could be your email marketing piece, an article on your blog, a landing page on your website, a social media update, a product or service you take to market, customer service, post-sales maintenance and support, and absolutely every interaction you have with your audience. Trends change faster than you know. Image: Shutterstock.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 40

markempa

OCTOBER 31, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

NOVEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! That’s not always true.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

Belkins

JANUARY 28, 2020

They make it sound like AI can fix pretty much anything: from sales to your B2B communications. These sales tools are designed for task automation and help sales reps with: Pipeline management; Lead qualification; Appointment scheduling; Sales forecasting; Data processing. However, it’s not true. Email marketing.

Marketing AI 54

Marketing AI Work Management Marketing Management Lead Qualification 54

LEADership

APRIL 8, 2014

You already know the essentials of spring cleaning your B2B lead generation : cleanse your leads database. refine your lead generation strategy to do more of what’s working and stop what’s not working. focus on priming hot leads to make them sales-ready. carefully prepare for lead progression to drive conversion.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Generation 40