Only B2B

OCTOBER 13, 2021

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. In this case, intent data can be useful. Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline.

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Intent Data Intent Enterprise Management Work Management 118

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something. Pretty cool, right?

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Intent Data Intent Zoominfo Buyer Intent 130

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

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Intent Data Intent Marketing Analytics Tools Intent Signal 122

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

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Intent Data Intent Marketing & Strategy Marketing Strategy 71

Inbox Insight

DECEMBER 21, 2023

Understanding the behavior and preferences of potential buyers is pivotal for any successful B2B business. A key component of this understanding is intent data. What are the greatest usages, benefits and challenges of B2B buyer intent data? 3 key benefits of intent data 1.

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Intent Data Intent Marketing AI Stats 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’.

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Buyer Intent Intent Data Intent Work Management 118

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

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Intent Data Work Management Intent Marketing Management 98

Binary Demand

JUNE 29, 2023

This is where B2B intent data comes into play. But how does intent data in B2B work, and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Now that you have your data, you can learn the rope because the ball is in your court!

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Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

This is where B2B intent data comes into play. But how does intent data in B2B work , and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Now that you have your data, you can learn the rope because the ball is in your court!

Intent Data 52

Intent Data Intent ROI B2B 52

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

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Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content.

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Intent Data Intent Buy B2B Thought Leadership 98

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. When I first heard about third-party intent data five years ago, I loved the idea. While I still encourage the use of this data source, I have a feeling the hype train might be steaming you off the edge of a steep cliff. First, what is intent data?

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Intent Data Intent Lead Ranking Lead Scoring 122

NetLine

AUGUST 14, 2023

Buyer-level intent data allows sales teams to cut down on the amount of time they spend prospecting, doing cold outreach, and waiting weeks to hear from prospective buyers. This is the question that so many sales professionals in B2B seem to be asking. Let’s return to the first question we asked.

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Intent Data Intent Touchpoints B2B Sales 52

Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. To build and develop accurate personas for B2B marketing.

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Intent Data Demand Generation Intent Lead Scoring 103

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Fusion has developed industry award-wining ABM experiences for its clients.

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Intent Data Top of Funnel Intent Lead Ranking 78

Inbox Insight

NOVEMBER 2, 2020

Customer data has become a business asset beyond imagination, with endless opportunities for Marketing and Sales to create seamless B2B customer experiences. Giving you the power to identify when a prospect is actively considering or ready to purchase products and solutions, it can transform the future of B2B marketing.

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Intent Data Intent Top of Funnel Marketing & Strategy 94

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data.

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Buyer Intent Intent Data Intent Work Management 62

DealSignal

MAY 15, 2022

How Does Intent Data Differ from Web Tracking Data? Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites. With intent data, you can. What Is Intent Data?

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

DealSignal

MAY 3, 2021

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Signs of buyer intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. Data Offers Better Marketing Return on Investment (ROI).

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Intent Data Buyer Intent Account Based Marketing Intent 67

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Signs of buyer intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. What is B2B Buyer Intent Data? Source: Pew Research.

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Buyer Intent Intent Work Management Marketing Management 350

Aberdeen

APRIL 13, 2020

Based on the actual buyer journey of thousands of accounts, across dozens of product/solution types, we will explore what signals to look for by combining behavior from external data sources and as well as your own. Using Intent data to further qualify a content syndication lead is a good example we can use. Absolutely not.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads MQL Intent Data 98

SalesIntel

MARCH 26, 2022

B2B sales and marketing success depends heavily on data. However, it is not enough to use the data only for reaching your prospects. Every good marketer and sales professional knows the potential value of B2B data and its power to help achieve comprehensive business objectives. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Aberdeen

DECEMBER 27, 2019

Throwing out a wide net and hoping you “catch” something is how most B2B marketing teams function. While they use data and research to help them reach potential customers on the channels they care about most, there’s still a lot of guesswork involved. Why do Marketing Teams Love Intent Data? Personalized Emails.

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Intent Data Paid Content Intent Top of Funnel 84

Zoominfo

MAY 8, 2019

True sales productivity boils down to two things: numbers and time. More specifically, how can you increase your numbers (calls, email, sales, deal size) during the time you spend working each day? If you’re ready to learn how high-quality sales data can make a huge impact on your success as a sales rep, keep reading!

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NuSpark Consulting

DECEMBER 13, 2017

It’s crucial to consider both when you’re trying to determine a user’s intention. Understanding Intent Data. Until recently, many details surrounding a typical buyer’s journey were unavailable to B2B marketers. Buying the data you need can be costly, so you need to know how to unlock its full potential.

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Intent Data Intent Bombora Marketing Qualified Leads 160

Anteriad

JANUARY 3, 2023

Intent data isn’t just a lead generation trend—it’s here to stay Doesn’t it seem that every few years, there’s a brand-new marketing buzzword that will demystify lead generation? The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different?

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Intent Data Lead Generation Intent Lead Ranking 40

Aberdeen

DECEMBER 17, 2019

They want to connect to their customers and prospects because that’s how sales happen. It’s why technology vendors spend more than $300 billion annually on marketing and sales. Too often, B2B marketers approach marketing as a “see what sticks” tactic. The key is the marriage of artificial intelligence and intent data.

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Marketing AI Intent Data Intent Purchase Intent 69

Adobe Experience Cloud Blog

APRIL 11, 2017

In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing? To implement real-time, intent-based email marketing, you need intent data.

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Intent Data Intent Email Marketing Social Marketing 129

SalesIntel

AUGUST 6, 2021

B2B sales and marketing success depends heavily on data. However, it is not enough to use the data only for reaching your prospects. Every good marketer and sales professional knows the potential value of B2B data and its power to help achieve comprehensive business objectives. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. The Problems with Third-Party Intent Data.

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Intent Data Vendors Intent Analysis 84

Binary Demand

MAY 2, 2023

[ps2id id=’overview’ target=”/]In B2B sales, generating leads is only half the battle. The real challenge is converting those leads into actual sales. That’s where B2B sales qualified leads (SQLs) strategies come in. As a B2B company, generating leads is crucial to your success.

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Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

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Intent Data Privacy Intent Multi-Touch Attribution 52