B2B Marketing Traction

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Blogging started in June of 2014, and we installed Google Analytics in August (oops, the client didn’t know about this either, and the web developer didn’t make it happen with the site update). Traffic on the website started creeeping up slowly. Social media dramatically increased traffic to the website.

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How to Break Website Paralysis with Scientific Analysis

B2B Marketing Traction

The answer is Google Analytics. All websites should have Google Analytics installed. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? How do I exclude my own employee traffic to the website? What browsers do my site visitors use?

Analysis 100
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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

The article abstracts or snippets allow you to keep the email brief and drive traffic to your website (and clearly track what people read and how long they spend on your site), but if they don’t click through you may need to provide entire articles in the email.

B2B 100
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Social Media & SEO: Are You There Yet?

B2B Marketing Traction

Keep analyzing traffic and keywords with Google Analytics. Add video – the more interesting the better. Keep adding content. Register your website and blog with directories. Engage with others and encourage comments and likes of your site. Post and comment on social media platforms. Send out optimized press releases online.

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B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

According to a recent blog by MarketingProfs, Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” use real time data to target content; 2.)

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Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

Blogging drives traffic to websites and generates leads. As you tweak your blog elements to get more and more engagement and (ultimately) conversions, analytics will play a big role. So, hey, let’s jump in and do this. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy.