Paul Gillin

OCTOBER 7, 2010

CRM is hard to do well because A) everyone who interacts with the customer must be committed to documenting every touch point; and B) the company must have the analytical chops to know what to do with the data it collects. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

APRIL 27, 2012

Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. All members of the team can now apply social tools like tagging and profiling to identify and recommend experts who can help solve customer problems and closed deals.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JULY 29, 2010

CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. Tags: innovation cithread curation. Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

OCTOBER 11, 2012

When I see hash tags in a headline, it tells me one thing: This person was too lazy to customize the message for me. It generates longer links, but they’re compatible with Google Analytics. The more you make your post a personal message from you, rather than a rehash of somebody else’s message, the more compelling it is.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 16, 2012

It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. “This is rethinking.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50