Tomorrow People
APRIL 27, 2022
Palmatier and Shrihari Sridhar’s book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all organisations must address is customer heterogeneity – or in other words, the fact that all customers differ. Google Analytics. Social media analytics tools. According to Robert W.
Tomorrow People
MAY 30, 2022
Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. In order for this happen, you need a holistic approach. 8 tips for marketing to existing B2B customers.
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Tomorrow People
FEBRUARY 21, 2022
Even though they regularly update their blog with monthly updates for the more casual users, they also host quarterly ‘What’s New’ webinars for power users who use the more advanced features of their software. However, long-time loyal users of your software are especially prone to momentum behaviour. Example: Buffer.
Tomorrow People
SEPTEMBER 11, 2012
Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible. So I’m sure you’ll understand how excited we are that the latest version of the software, HubSpot 3, will be available in the UK this month!
Tomorrow People
NOVEMBER 29, 2012
Sprout Social, the social media workflow software, asked me to publish an ‘honest review’ of their product. As the Community Manager here at inbound marketing agency Tomorrow People, I’ve long been a lover of Sprout Social , the social media workflow software. Here’s what I think, no holds barred! Sprouts: not just for Christmas.
Tomorrow People
NOVEMBER 29, 2012
Sprout Social, the social media workflow software, asked me to publish an ‘honest review’ of their product. As the Community Manager here at inbound marketing agency Tomorrow People, I’ve long been a lover of Sprout Social , the social media workflow software. Here’s what I think, no holds barred! Sprouts: not just for Christmas.
Tomorrow People
AUGUST 1, 2012
We’ve found that our attendees really sit up when we show them how to measure the success of their online marketing activity in detail, figure out what works and measure return on investment accurately using analytics software and clever techniques.
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