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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year.

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How to Write Facebook Messenger Copy That Converts

Hubspot

Tool tip: Dashbot is a free chatbot analytics platform to show where users get lost. Tool tip: Botsociety has heatmaps and screencasts so you can iron out confusing flows ahead of time. To make error messages work for Messenger bots, you need all three parts. We're almost there, but listen close.

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The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts

ClearVoice

Additionally, if you want to get a big-picture view of your email activity, you have the option to export an email analytics report of tracked emails in a CSV file. Read more of Ben’s martech reviews: Best Screen-Recording Software for Marketers: Camtasia vs. Screencast-o-matic. Disqus vs. Facebook for WordPress Comments.

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Where Does Martech Fit in the Creative Agency Triumvirate?

ClearVoice

The creative agency triumvirate can’t very well be a functional triumvirate without a key tool: data and analytics that show results. And with a data and analytics tool built by marketers for marketers, Whatagraph has the power to do both. Loom allows users to quickly record screencasts, videos, and more.

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The power of a niche: How Monica Lent built a thriving paid community for developers

ConvertKit

Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. She launched the email course in mid-May 2020 with a one-page website , a couple of paragraphs, a screenshot of her Google Analytics, an opt-in form , and a short bio.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. Whether you hope to delight a customer with a friendly, personalized video or teach them how to use a tool with a quick screencast, Wistia makes it easy to create and share video content right within your emails.

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How to Improve Your Website Experience: 10 User Testing Tools to Try

Hubspot

Mouseflow is an analytics tool that gives users the ability to record their visitors experience with their website to identify patterns and trends in terms of mouse movements, clicks, scrolls, keystrokes, and form fills. Form analytics. Users also have the option to pay as they go, starting at $350 per project. 3) Mouseflow.