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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

There are several third-party networks that offer this sort of service, but I’m not aware of any other marketing automation vendor that has developed their own. They get powerful tools for email, landing page, Web form, and survey creation, including templates with drag-and-drop editing for different types of components. Marketers who want to build their own content are also covered.

Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. recently caught up with the folks at Teradata, which had its own marketing automation system for a decade before it acquired Aprimo marketing automation in 2011 and added Munich-based email vendor eCircle in 2012.

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. The Amazon Redshift connector means Openprise could feed a data warehouse or CDP available to other analytic and execution systems.

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes. commented last month that more Web content management system (CMS) vendors are adding marketing automation features. SiteCore describes this as closing an “actionability chasm” between analytics and execution. Guarnaccia didn’t see it that way.

Oracle Integrates On Demand Marketing with On Demand CRM

Customer Experience Matrix

If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. I was actually briefed on May 17 by the Oracle team handling the resulting product but hadn’t noticed that the anniversary was approaching. Although Oracle doesn’t use the term, this is very consistent with the revenue management concepts described by other B2B marketing automation vendors. The B2B marketing automation vendors are definitely mice dodging the footprints of elephants in all this.

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Indeed, CTO Dharmesh Shah said their goal is to “leapfrog” current marketing automation vendors by replacing their focus on email marketing with a focus on social media. The key initiatives here are a “platform” program and app store that allow HubSpot partners to sell products that integrate directly with HubSpot’s data and user interface, and a “services marketplace” that makes it easy to find vendors for marketing tasks such as program design and content creation. Shah said the marketplace will rate vendor performance by looking at results captured within HubSpot.

Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. It offers a solid set of features including site search, multiple permission levels for different types of contributors, a form-builder, and  built-in analytics. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. FTC Disclosure: Webbiquity has no affiliate relationships with any of the vendors in this review. CMS Only. Squarespace. LightCMS. Genoo.

Lead 19

Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers

Tom Pisello

Wednesday, October 13, 2010 Alinean Launches Interactive White Papers Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. Like every other demand generation vendor, Marketo has wrestled with how a branching, multi-step lead nurturing campaign can be made easy enough for non-specialist users. One company that has made a concerted effort is newcomer Marketo.

Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

Marqui is one of the oldest demand generation vendors, founded in 2000. The entry of CMS vendors into the demand generation market is a bit of a mini-trend right now: others following the same path include Sitecore and Lyris-owned Hot Banana. Among conventional demand generation systems, Pardot is a spin-off from CMS vendor Hannon Hill and Marketbright includes extensive CMS features. To accentuate the positive, the system provides hierarchical folders for marketing assets, version tracking, expiration dates, advanced templates, and fine-grained user rights management.

Act-On Software Stresses Ease of Use

Customer Experience Matrix

While some other system provide this, many marketing automation vendors rely on third-party products instead. Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. So let me try again.

SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. The system can cap the number of points earned by any one type of event, although this takes some configuration by the vendor. Look, I know online marketing is important.

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

This leads to more variety as vendors experiment with different approaches to a now-defined problem. In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. This means new products reflect the lessons each vendor has drawn from the industry’s history to date. Most other vendors charge extra for a dedicated IP address if they make it available at all. - The system includes a resource library for both internal assets (templates, emails, Web forms, etc.) Demand generation systems are in that second stage.

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

You'll find most of the list in our report on Vendor Usability Scores on the Raab Guide site.) Sadly, some vendors didn't get the memo and have built products that straddle my categories. But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API.