| |  Analytics + Salesforce.com + Template + Vendor | 11 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX OCTOBER 2, 2011 HubSpot's Strategy for Winning the Marketing Automation Horserace Indeed, CTO Dharmesh Shah said their goal is to “leapfrog” current marketing automation vendors by replacing their focus on email marketing with a focus on social media. The key initiatives here are a “platform” program and app store that allow HubSpot partners to sell products that integrate directly with HubSpot’s data and user interface, and a “services marketplace” that makes it easy to find vendors for marketing tasks such as program design and content creation. Shah said the marketplace will rate vendor performance by looking at results captured within HubSpot. | CUSTOMER EXPERIENCE MATRIX JUNE 2, 2011 Oracle Integrates On Demand Marketing with On Demand CRM If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Although Oracle doesn’t use the term, this is very consistent with the revenue management concepts described by other B2B marketing automation vendors. Oracle’s new Marketing system supports this with a separate analytical database, which is essential for advanced revenue reporting such as time-series analysis. Summary: Oracle has integrated marketing automation with its on-demand CRM product. | | | | | |
| CUSTOMER EXPERIENCE MATRIX MARCH 9, 2011  Act-On Software Stresses Ease of Use a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. While some other system provide this, many marketing automation vendors rely on third-party products instead. So let me try again. | WEBBIQUITY AUGUST 29, 2011 Review: Six Small Business CMS and Web Marketing Systems But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. It offers a solid set of features including site search, multiple permission levels for different types of contributors, a form-builder, and built-in analytics. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. FTC Disclosure: Webbiquity has no affiliate relationships with any of the vendors in this review. CMS Only. Squarespace. LightCMS. Genoo. | TOM PISELLO OCTOBER 13, 2010  Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers Wednesday, October 13, 2010 Alinean Launches Interactive White Papers Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers. | CUSTOMER EXPERIENCE MATRIX OCTOBER 22, 2009 SalesFusion Combines Online and Offline Marketing with CRM But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. The system can cap the number of points earned by any one type of event, although this takes some configuration by the vendor. Look, I know online marketing is important. | | | | | | | |
| - Marketo Aims to Simplify Demand Generation
As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. Like every other demand generation vendor, Marketo has wrestled with how a branching, multi-step lead nurturing campaign can be made easy enough for non-specialist users. One company that has made a concerted effort is newcomer Marketo. MORE >> - True Influence Opens a Window into Future Demand Generation
This leads to more variety as vendors experiment with different approaches to a now-defined problem. In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. This means new products reflect the lessons each vendor has drawn from the industry’s history to date. Most other vendors charge extra for a dedicated IP address if they make it available at all. The system includes a resource library for both internal assets ( templates, emails, Web forms, etc.) Demand generation systems are in that second stage. MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 14, 2009 LeadLife Mixes Advanced and Simple Features
You'll find most of the list in our report on Vendor Usability Scores on the Raab Guide site.) Sadly, some vendors didn't get the memo and have built products that straddle my categories. But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 17, 2009 Marqui Combines Content Management and Demand Generation
Marqui is one of the oldest demand generation vendors, founded in 2000. The entry of CMS vendors into the demand generation market is a bit of a mini-trend right now: others following the same path include Sitecore and Lyris-owned Hot Banana. Among conventional demand generation systems, Pardot is a spin-off from CMS vendor Hannon Hill and Marketbright includes extensive CMS features. To accentuate the positive, the system provides hierarchical folders for marketing assets, version tracking, expiration dates, advanced templates, and fine-grained user rights management. MORE >> - SiteCore Adds Analytics and Marketing To Web Content Management
Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes. commented last month that more Web content management system (CMS) vendors are adding marketing automation features. SiteCore describes this as closing an “actionability chasm” between analytics and execution. Guarnaccia didn’t see it that way. MORE >>
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