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Act-On Software Stresses Ease of Use

Customer Experience Matrix

. - a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. - So any selection decision should consider long-term requirements in addition to the interface.

Act-On 120
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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. MindFire provides prebuilt templates for common marketing programs, to further assist clients who need help using the system.

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Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. Each action can be associated with a set of conditions that determine whether or not it is executed.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. Conditions can also define waiting periods in multi-step campaigns.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

It’s one code snippet and then through tag manager, you use your analytics and any other tracking. But if they are searching for a non-branded term, just a generic keyword that then brings at prospect to your brand for the first time. I can see things like the site search terms that are in here and again, the state and country.