B2B Marketing Traction

JULY 9, 2014

Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. You can view my SlideShare presentation – it’s embedded at the end of this post. View the SlideShare presentation: Social Media Marketing presented to the SouthBay CEO Forum from New Incite / Jen Beever.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JANUARY 15, 2013

So how do you make sure your information is presented well on mobile devices? Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live).

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

JANUARY 16, 2014

Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Add to it big data and the increasing use of predictive analytics for marketing. In an organization that has existed for a long time, the need for change can present a challenge to the CMO. Persuasive.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

OCTOBER 16, 2015

This means that pages and fonts would resize and information would be presented in formats that visitors could easily view and interact with no matter what device (cellphone, tablet or desktop computer) a visitor was using. The client did not require that their site update include a responsive design. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

OCTOBER 26, 2012

In a nut-shell, when shoppers were presented with many samples, they bought little. Using web analytical tools, you can find out what content on your home page (and on your website) is more popular, and then you can put that on the home page to increase visitor engagement. Book a Flight, 2.) Check-in, and 3.) Arrival Times.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100