Analytics Opt-in Privacy Protection Relevance 
Martech
APRIL 9, 2024
Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”
Martech
MARCH 11, 2024
Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. With that in mind, I’ve put together a playbook (or a checklist) to focus on key areas in the upcoming quarters and make sure your marketing plans are solid.
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Navigate the Channel
JANUARY 3, 2024
Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Personalize and Be Relevant Sending generic, one-size-fits-all emails is a surefire way to disengage your audience. And, of course, make your emails relevant.
Litmus
SEPTEMBER 20, 2022
If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Our Email Analytics Survival Guide covers all the alternate KPIs you can use to measure success, aside from the open rates. Email production time.
Martech
SEPTEMBER 29, 2021
Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. . Link to relevant articles that prompt clicks 3. Ensure ads are relevant to your audience 4. Make polls 6.
Navigate the Channel
SEPTEMBER 15, 2023
AI, on the other hand, harnesses the power of data analytics to understand individual consumer behavior and preferences. In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1
Litmus
MARCH 15, 2024
For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. Let’s start with the basics.
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