Customer Experience Matrix

AUGUST 25, 2016

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

APRIL 11, 2007

A bit more reflection led me to the multivariate testing systems I have been looking at recently— Optimost , Offermatica , Memetrics , SiteSpect , Vertster. I don’t mean to suggest that existing multivariate testing systems should replace operational systems.

Multivariate analysis 120

Multivariate analysis Design Ideal Customer Profiles Rules 120

Customer Experience Matrix

MARCH 20, 2007

Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metrics.

Multivariate analysis 120

Multivariate analysis Lead Scoring Lead Ranking Optimization 120

Customer Experience Matrix

SEPTEMBER 29, 2006

To me this makes sense and is somewhat consistent with the notion of multivariate analysis I have discussed elsewhere. This raises a concern that’s always lurking in the background: are sophisticated concepts, or simple concepts that rely on sophisticated analytics, actually too complicated for the real world?

Multivariate analysis 120

Multivariate analysis Promotion Rules Analysis 120

Customer Experience Matrix

JULY 14, 2009

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. SiteCore describes this as closing an “actionability chasm” between analytics and execution.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Web analytics. It added Marketing View marketing automation in 1999 and Reseller View partner management after that. download and document management.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JUNE 9, 2011

Indeed, effective interaction management requires a sophisticated mix of predictive modeling, business rules, flow management, response capture, data integration, real-time processing, simulation, and analytics. Web site implementations can present offers, collect data, and run champion/challenger and multivariate tests.

Work Management 120

Work Management Marketing Management Cost Software 120