Onalytica B2B

JANUARY 18, 2018

I am very passionate about data management, lead management, sales qualification processes and marketing analytics. I’ve learned through over my 10 years of experience in digital marketing and the Martech space, that campaigns and tactics without process and procedures are destine to fail.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

FEBRUARY 22, 2016

At Onalytica we used our proprietary Influencer Relationship Management (IRM) Software to analyse the social media debate around water security, in order to identify a list of influencers and stakeholders who hold critical authority over the conversation on water security. THIS REPORT (AND HOW TO USE IT).

Branding 100

Branding Brand Identity Lead Scoring Lead Ranking 100

Onalytica B2B

AUGUST 31, 2017

Because he’s brilliant about analytics, marketing, AI and because he’s an amazing writer. Oh crap, I’m gonna run out of space…and get into trouble. If you’re on this list , you influence me. OUTSIDE OF CONTENT MARKETING WHO ELSE INFLUENCES YOU ? Avinash Kaushik. Simon Sinek.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

JANUARY 12, 2018

I care a lot about women in tech and women in leadership, so Katie Burke , HubSpot’s Chief People Officer, and Sarah McGinty London , Optum Analytics’ Chief Product Officer, inspire me so much. And I’m also a total politics junkie; Michelle Obama is the only person who could tear me away from BlueConic.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

APRIL 20, 2016

Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. They love the vanity metrics of traffic, social media sharing and follower growth. WHAT ARE THE EXPERTS SAYING? My advice for this year onward?

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

FEBRUARY 17, 2016

Consequently, we anticipate rapid growth in cognitive analytics (AI) and intelligence augmentation (IA) as the IoT, Big Data, AI, and Deep Learning revolutions converge.” All Analytics. Oxford Media. ” Paul Sonnier – Digital Health Strategist, Keynote Speaker and Founder of the Digital Health Group.

Lead Ranking 50

Lead Ranking Branding Brand Identity Lead Scoring 50

Onalytica B2B

JANUARY 18, 2017

The power of such technology is not only useful for conversational UI and predictive analytics , but also for taking payments as a human would; which has the potential to relieve strain and transform traditional customer service teams. But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Onalytica B2B

MARCH 18, 2015

In the next ten years we’ll see more of the above taking place, scaling into many millions of people, and the addition of predictive analytics and real-time disease diagnostics derived from ongoing health monitoring. HIT Consultant Media. We’ll see a range of wearables, plus even implants to detect disease biomarkers. Rock Health.

Branding 100

Branding Brand Identity PageRank Marketing Management 100

Onalytica B2B

SEPTEMBER 27, 2017

Influencers are human beings with emotions and interests outside of their work- Joe Martin , Head of Social Analytics and Evangelist at Adobe touches on how their approach is having email and Twitter conversations that go beyond their work with Adobe- it’s a personal exchange with both give and take.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

SEPTEMBER 5, 2017

You can use this blog post to understand what is driving the online debate and who is most influential in the focus area that you really care about in your role whether it is Social Media, Lead Generation, Branding, Video Creation, Sales or Influencer Marketing for example. Social Media. Social Media. Analytics and Data.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

AUGUST 30, 2017

Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations. But here are 5 that are top of mind: Beverly Jackson – Social Media. Adam Singer – Analytics. Location: Minneapolis, USA.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

APRIL 27, 2017

Earned Media/WOM trumps all. Word of mouth tops every form of marketing, with 92% saying that they trust earned media over paid – this trust has increased by 18% since 2007. Influencer marketing is more effective on social media. With this trend, marketers must adjust their marketing efforts. PAY PER CLICK: THE PROS.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Onalytica B2B

MAY 6, 2016

With media, companies, policymakers, and organizations—including the FDA, FCC, NHS, and WEF—having now adopted the term, the state of digital health is on a much firmer footing. But the next evolution of digital health is going to be in social media. MJ Analytics. Paul Sonnier. Story of Digital Health. Bill Bunting. evankirstel.

Branding 0

Branding Brand Identity Work Management Lead Scoring 0

Onalytica B2B

MARCH 3, 2016

O’Reilly Media. Analytics Vidhya. Clever Computations. mpshanahan. Murray Shanahan. Imperial College. ManjuManglani. Manju Manglani. managingpartner. Ben Lorica. TOP 100 BRANDS. Microsoft Azure. IBM News Room. AnalyticsVidhya. Harvard SEAS. royalsociety. The Royal Society.

Marketing AI 0

Marketing AI Lead Ranking Branding Brand Identity 0