measurement Analytics Related Topics 
The Point
DECEMBER 12, 2017
Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” Big Data, Predictive Analytics , and now Artificial Intelligence (AI) are all data-driven disciplines that dominate the blogosphere and drive huge investments in marketing technology.
The Point
JUNE 30, 2017
But, more than just semantics, it’s a mistake to call such a campaign “ABM” because doing so implies that the relative success or failure of that program is a measuring stick for whether ABM makes sense on a larger scale. Instead, let’s call such programs “target account campaigns.” Click To Tweet. •
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The Point
NOVEMBER 29, 2017
Or Social Media Analytics. And yet most companies, even those with sophisticated marketing automation and CRM technologies at their disposal, do a poor job of genuinely measuring campaign success beyond basic metrics like clicks and leads. If we only had ABM, you hear. Or Predictive.
The Point
DECEMBER 11, 2018
Measuring the wrong thing. ABM is radically different from inbound, funnel-based demand gen in many ways, and it starts with how to measure success. Not only is ABM success not measured by clicks, conversions, and leads, but the KPIs may vary according to campaign stage. Thinking that ABM is a 60-day initiative.
The Point
NOVEMBER 27, 2018
(DK) Oktopost is a B2B social media management platform that enables marketers to build, measure and execute a social media strategy that caters to the specific needs of B2B marketers. Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions.
The Point
JUNE 25, 2019
Fortunately, there are now some excellent third-party reporting, analytics and attribution tools that can help marketers get closer to attribution nirvana. Before you invest in a third-party reporting solution, however, we recommend first asking some tough questions: Phase 1 – Data.
The Point
AUGUST 16, 2016
Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. As the leader in cross-channel marketing measurement and optimization, Origami Logic saw an opportunity to showcase the power of their solution to measure the impact and success of these global marketing campaigns.
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