KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report. website, social media)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. SlideShare. BuzzStream.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JUNE 17, 2022

For B2B brands, a strong social media presence is crucial to long-term growth. The right social media marketing strategy can drive leads, increase trial sign-ups, and generate demand for your business. . High social media engagement can help you reach a wider audience for free. Or lack thereof.) . (Or

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JANUARY 26, 2017

As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. Digital Olympus is a one-day, online digital marketing conference. Location: Everywhere!

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Search Engine Marketing Blog B2B B2B Facebook Pages social media'

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

AUGUST 3, 2022

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing? GA4 vs. UA Navigation .

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

KoMarketing Associates

DECEMBER 9, 2020

B2B marketers are almost universally relieved to be turning their calendars over to 2021. But what should marketers expect from 2021, particularly if they market globally? What does the online environment look like for B2B global digital marketing, digital usage, and social media activity across the globe?

B2B Marketing 219

B2B Marketing Work Management Marketing Attribution Marketing Management 219

KoMarketing Associates

DECEMBER 10, 2019

Is your company still avoiding Instagram for B2B marketing? The idea that Instagram isn’t for B2B marketers is almost as outdated as MySpace. According to a recent study , only 46% of B2B content marketers used Instagram in the last 12 months. Everybody’s just going to the Stories,” one freelance social media manager told me.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

KoMarketing Associates

FEBRUARY 2, 2017

According to Content Marketing Institute , 85% of B2B marketers report that their success over 2016 was due to more content creation, both to it being of higher quality and better efficiency. Planning your content marketing strategy ahead of time will certainly lead to higher quality content. Change Your Perspective.

B2B Marketing 120

B2B Marketing Planning Content Marketing B2B 120

KoMarketing Associates

AUGUST 20, 2019

Marketing has changed significantly in the past years. Business to Business (B2B) companies have not escaped from the shift in marketing trends. From reaching your target audience to achieving your marketing goals there is a lot to consider in the rapidly evolving B2B marketing segment. Source: Getty Images.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

FEBRUARY 25, 2020

So, if it’s so powerful, why are B2B marketers not utilizing these tactics then? Something great about setting Google Ads remarketing based on a tag is that you most likely have Google Analytics installed on your site. LinkedIn is the ideal ad platform for B2B marketers. It is basically insane.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

NOVEMBER 10, 2016

As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. Social Media Strategy and Budgeting. source ).

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

KoMarketing Associates

JULY 5, 2013

Even though the execution of Google+ initiatives are still in their infancy for B2B marketers, there are good examples available. Cisco Systems has been widely regarded for their Facebook page and broader social media strategy , but they are beginning to do a solid job with Google+ as well. Google Analytics. Google Drive.

Google 120

Google Examples B2B Marketing Analytics Tools 120

KoMarketing Associates

JULY 18, 2019

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. Digital marketing reports should stand on their own. danaditomaso #MozCon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28