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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site. Analytics packages do this all the time to measure website performance.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

The top 24 facts for selling more in B2B by LEADSExplorer. Your guide to creating an eye-popping agency website by iMedia Connection. Though Lisa Schiavello’s advice here is ostensibly focused on website design for agencies, most of the recommendations (e.g. Share this on FriendFeed.

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Abandon Your Marketing Automation System!?

LeadSloth

Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. You can create reports and dashboards in Salesforce.com to provide analytics. So there are lots of useful add-ons available at a nominal price. Lead scoring based on attributes (e.g.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. Was that you? Based in the U.K., and European countries. Based in the U.K.,

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. Many people add their company website and/or blog. Looking for ideas on how your company could expand its use of social media?

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

9 Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. People who visit your website do so with some sense of anonymity. Reverse IP look up appears to be the new thing here.