seo.co

MAY 10, 2021

That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy. If your goal is to rank for a search term like “best digital marketing tips,” you want to repeat that phrase in your article several times. Keyword density.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. Marketers are using sophisticated tools powered by AI and machine learning (ML) to deliver personalized experiences to their target audience. One effective way to spice up your email marketing efforts is to use personalized video emails. Use Predictive Analytics to Help Customers.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Moz

FEBRUARY 4, 2020

Although few patents are worth getting excited about, this one caused a stir in the technical SEO scene because it takes machine learning to an entirely new level and allows Google to accurately calculate the probability of user intent, thus giving it an understanding of both user language and tone. But it's easier said than done.

SEO 93

SEO Marketing AI Trends SERP 93

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important. Defining success.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Moz

JANUARY 28, 2019

E-A-T is becoming more and more important as search evolves and increases the importance of solving for user intent. A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

seo.co

OCTOBER 5, 2021

Having too many links with unnatural anchor text (such as anchor text that includes a keyword within it) is the easiest way for Google to identify rank manipulation, and can quickly earn you a devastating penalty that can be extremely difficult to recover from. Cite yourself on Wikipedia. Image Source: Wikipedia ).

Link Building 98

Link Building SEO Ad Building Wikipedia 98

Single Grain

NOVEMBER 27, 2019

BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query. How Does Google BERT Work? What Is Google NLP and How Does It Work? 12 Ways to Use Machine Learning in Digital Marketing. What Is BERT NLP?

Google 87

Google Long Tail Marketing Marketing AI Intent 87