Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Increasing the number of certifications held by each student (HubSpot Academy).

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Parse.ly

SEPTEMBER 24, 2021

Use historical data from your analytics platform to find content that performed well, say, a year ago, to see if it’s still garnering attention from your audience. Shareability (Is the content relevant to today’s social media?). Push evergreen content on your social media and through email during content gaps in your calendar.

Wiki 52

Wiki Content Tagging Lead Scoring 52

Marketing Insider Group

SEPTEMBER 14, 2021

Hubspot – Another trusted content marketing resource, Hubspot publishes some of its own research and data (like their annual State of Marketing Report ) and their blog is also rich with sourced statistics related to content marketing topics. Social Media Data Sources. Journalism Data.

Case Studies 350

Case Studies Content Case Study Statistics 350

Webbiquity

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. 4 Ways to Grow a Twitter Following That Matters by Social Media Examiner. Over 40 Twitter Abbreviations You Should Know by Social Media Today. ” WTF?

Paid Content 100

Paid Content Twitter Tactics Tools 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Assign one person to be the social media learner and another the SEO learner. Make sure they capture all lessons and share them.Start a wiki. But there is no such thing.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Hubspot

MAY 27, 2016

Your Social Media team? As marketers, many of us geek out over web analytics. Does your company use a marketing analytics tool? Google Analytics? When we set goals at HubSpot, we identify both positive and negative aspects things we'll commit to accomplishing, and others that we'll intentionally exclude from focus.

Lead Ranking 45

Lead Ranking Marketing Qualified Leads Wiki Advertising Benchmark 45

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Google Analytics. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

SEPTEMBER 21, 2012

We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. A page on our wiki where an inbound marketing consultant posted an analogy he uses with customers to explain inbound marketing. Everybody wins! do marketing.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Hubspot

DECEMBER 16, 2013

At HubSpot , we reorganize our 60+ marketing team (or segments within the team) every six months or so in order to fix any communication breakdowns, support new priorities as our team grows, and continue more proactive cooperation among different groups. Social media messages. 2) Set team-wide goals. Whitepapers. Blog posts.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

FEBRUARY 6, 2017

That's why its bot was designed to work with many of the other tools you might use to manage or reach contacts, like Shopify for retail, or in your HubSpot software. As marketers, many of us do our work within Facebook, anyway, to update social media pages or work on campaigns. 4) Growthbot. Free | Slack | Messenger. 16) Tettra.

Marketing AI 28

Marketing AI Product Work Management Marketing Management 28