Online Marketing Institute

JULY 31, 2009

3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

MAY 29, 2018

Forrester research indicates that 74% of business buyers conduct more than half of their research online. With the help of an analytics platform and some basic attribution models , you can unpack the buyer journey and analyze common paths to purchase. Top channels. Which channels drive your most qualified leads?

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Vidyard

MARCH 17, 2021

Forrester Research Finds that User-Generated Video Tools Are Here to Stay . The recent report, The Forrester Tech Tide TM : Sales Technologies, Q1 2021 , examined a range of sales technologies and their ability to help organizations win, serve and retain customers. Sales Teams Realize Significant ROI from User Generated Video.

User-Generated Content 98

User-Generated Content Video Marketing Generation Forrester 98

Vidyard

MARCH 17, 2021

Forrester Research Finds that User-Generated Video Tools Are Here to Stay The use of video is certainly not new for most businesses, but the room for growth and adoption is booming. Meanwhile, their Customer Success team has seen a 75% response rate when using creative video messages to re-engage past clients.

User-Generated Content 65

User-Generated Content Video Marketing Generation Forrester 65

Vidyard

FEBRUARY 18, 2021

Embrace Analytics 6.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. Since injecting video into their sales culture, the team at #paid has seen a 5x increase in response rates to outbound messages and a 2.5x Embrace Analytics. Video analytics are crucial.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

SpotMe Blog

SEPTEMBER 22, 2022

By using first-party data analytics, Boehnringer Ingelheim knows who visits the website and where they’re from. They ensure to send out the survey before the end of a session so that they get a higher response rate. In the past, their response rate has been over 90%, so take a leaf out of their book for your post-event surveys!

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Engagio

OCTOBER 13, 2020

CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts. We use predictive analytics to identify which accounts are most attractive and we reach out to them at the optimal time, perhaps before they ever even visit our website. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

PureB2B

NOVEMBER 29, 2016

Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. It also has website publishing tools, marketing analytics, and can help you optimize website content. Marketing Analytics.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. It also has website publishing tools, marketing analytics, and can help you optimize website content. Marketing Analytics.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Vidyard

FEBRUARY 18, 2021

Embrace Analytics 6.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. Consider what consolidating all your systems into one integration could do for your workflow, output, and analytics. Video analytics are crucial.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Engagio

OCTOBER 1, 2019

To support this new go-to-market motion, Sales and Marketing must look at the same data (see our guide to ABM analytics ) and proactively share insights relative to each account and engagement tactics. response rate, while account-based advertising has its own limitations: Average CTR of display ads is 0.1%.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Hubspot

AUGUST 27, 2012

1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. Source: Forrester ) Tweet This Stat! of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Marketing Analytics and Integration.

Stats 28

Stats Allocation Marketing Automation Services Planning 28