Only B2B

JUNE 30, 2023

However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies. Understanding their online activities and intent can significantly impact the success of marketing and sales efforts. times higher conversion rate.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Only B2B

FEBRUARY 6, 2024

Now that you have identified the challenges in leveraging intent data, let’s dive deep into the practical steps to collect and utilize it effectively. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

ClickZ

FEBRUARY 2, 2021

30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. This is where technology can really help.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Madison Logic

JANUARY 18, 2023

Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. Gartner finds that only 17% of buying groups’ time is dedicated to meeting with potential providers. Use data that signal purchase intent to identify and understand your audience.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. This type of intent data can be highly predictive of purchase intent. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Engagio

OCTOBER 13, 2020

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). – Brent Adamson, Distinguished Vice President, Advisory, Gartner. CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts. Non-linear buying breaks the “baton handoff” model.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126