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Interview with Brian Hansford

Onalytica B2B

I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I clearly remember how as a sales rep, I controlled the information my prospects and customers received.

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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How to Drive More Sales with Intent Data

Leadspace

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.

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B2B Call Tracking: Get Credit for All B2B Leads By Caring About Phone Calls

KoMarketing Associates

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. These landing pages offered things like White Papers, eBooks, and webinars. They were leads that were lower in the funnel. We know this information because of our new feature, Conversation Analytics.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Lead Management Features.

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Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing

Vidyard

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. have become a key part of this process for innovative organizations. How does Video fit into all of this?

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. . San Mateo, CA – [link]. ET Thursdays.

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