The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.
Lytics Adds Marketing Recommendations to a Customer Data Platform
Customer Experience Matrix
NOVEMBER 4, 2014
While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. INCONTACT : A call center software company, trained half their team to learn and engage with customers through Social Selling using LinkedIn and the marketing automation software, Eloqua. Is it harder or are we not looking hard enough?
5 Proven Digital Marketing Strategies for Small Businesses in 2016
DECEMBER 15, 2015
Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. For my money, of all the benefits of marketing automation software, perhaps the most significant is the ability to access in-depth marketing analytics through a single unified platform. From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Facebook Live, or Meerkat, the breadth of possibilities for video marketing is already seemingly endless, and still growing. million.
30 Killer Resources to Learn Content Marketing
APRIL 2, 2014
From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. 3. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. Image credit: Marketo/kapost. Make it Count: Content Marketing Analytics. Image credit Adobe. Content Marketing Made Easy.
8 Ways to Improve Your Online Content Marketing
JANUARY 20, 2016
From audiocasts and YouTube videos to Infographics and SlideShares, from podcasts and Vlogs to Snapchats and Blabs, the very definition of online content is rapidly expanding and evolving. From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. Good question. Let’s dig in.
12 Marketing-Takeways from the B2B Marketing Manifesto
SEPTEMBER 28, 2011
First Doug and his team combined great content with marketing automation ( Marketo ). Include “shameless plugs” and share on Docstoc, Scribd, Slideshare, YouTube, Linkedin, and Blogs. This is why Find New Customers also writes for SandHill.com, PostclickMarketingBlog, CustomerCollective, blogs for Marketo, Eloqua, Hubspot, etc.). Set up analytics first. Think of what you will want to track so you can include it in Google Analytics. B2B Demand Generation | 12 Marketing Take-Aways. Don’t try to be all things to all people. Guest blog.
Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
OCTOBER 29, 2010
asuthosh : Tools and technologies could perhaps fall into categories of ideation, creation and dissemination @chevypham : cloud computing, analytics, mobile device platforms @chiefmartec : absolutely — ad platforms, PPC, SEO — list is very long and depends a bit on scale and focus of the organization @kimgeralds : Mobile. Here’s a summary adapted from the complete transcript.
New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation
NOVEMBER 12, 2015
Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Companies including Lenovo, Honeywell, LinkedIn, Cision, TD Ameritrade and Citibank rely on Vidyard for their video marketing and analytics needs. New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use. About Vidyard.