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The Best Content Analytics Tools: A Beginner's Guide


To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. INCONTACT : A call center software company, trained half their team to learn and engage with customers through Social Selling using LinkedIn and the marketing automation software, Eloqua. Is it harder or are we not looking hard enough?

5 Proven Digital Marketing Strategies for Small Businesses in 2016


Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. For my money, of all the benefits of marketing automation software, perhaps the most significant is the ability to access in-depth marketing analytics through a single unified platform. From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Facebook Live, or Meerkat, the breadth of possibilities for video marketing is already seemingly endless, and still growing. million.

30 Killer Resources to Learn Content Marketing


From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. 3. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. Image credit: Marketo/kapost. Make it Count: Content Marketing Analytics. Image credit Adobe. Content Marketing Made Easy.

New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation


Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Companies including Lenovo, Honeywell, LinkedIn, Cision, TD Ameritrade and Citibank rely on Vidyard for their video marketing and analytics needs. New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use. About Vidyard.