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The Best Content Analytics Tools: A Beginner's Guide


To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.

Choosing a Video Platform: What to Evaluate for Marketing and Sales


Can you upload directly from your YouTube channel? Reporting, Analytics & ROI : VPs should be more than a place to keep all of your videos. Since teams have different goals and needs, what should marketing and sales teams (who are both focused on pipeline and closing deals) look for when choosing the right video platform for them? Outline Your Needs First. What are they skipping?

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. INCONTACT : A call center software company, trained half their team to learn and engage with customers through Social Selling using LinkedIn and the marketing automation software, Eloqua. Is it harder or are we not looking hard enough?

8 Ways to Improve Your Online Content Marketing


From audiocasts and YouTube videos to Infographics and SlideShares, from podcasts and Vlogs to Snapchats and Blabs, the very definition of online content is rapidly expanding and evolving. From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. Good question. Let’s dig in.

Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]


asuthosh : Tools and technologies could perhaps fall into categories of ideation, creation and dissemination @chevypham : cloud computing, analytics, mobile device platforms @chiefmartec : absolutely — ad platforms, PPC, SEO — list is very long and depends a bit on scale and focus of the organization @kimgeralds : Mobile. Here’s a summary adapted from the complete transcript.

New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation


Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Companies including Lenovo, Honeywell, LinkedIn, Cision, TD Ameritrade and Citibank rely on Vidyard for their video marketing and analytics needs. New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use. About Vidyard.