Hubspot

JUNE 9, 2017

Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. It’s never been easier to learn more about the people who are consuming your content, by tracking analytics or through simple research. The Criteria for "Bad Ads".

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Bid More Effectively with Smart Bidding. The increased effectiveness combined with improved metrics make a big difference to businesses.

PPC 40

PPC Ads Google Automation 40

Hubspot

APRIL 2, 2021

It's an outbound strategy that is only effective if you have a well thought-out strategy. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. In 2017, Adobe launched a powerful DSP to tie with Adobe Audience Manager and Adobe Analytics.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange. Ruler Analytics.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google Analytics. Google Analytics (Real Time). Google Doubleclick for Publishers. Trust but verify, is what I say (yes, I am that boss). Remember Yahoo!

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Sample social. Ensure you’re mobile enough.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Online Marketing Institute

NOVEMBER 16, 2012

Sponsored by Doubleclick. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. Social Analytics Workshop: Measuring the ROI of Social Media.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Hubspot

JULY 10, 2019

The sheer amount of data available can be overwhelming (not to mention distracting from your goals), so deciding on one or two key performance indicators (KPIs) will help focus your efforts and make reporting more straightforward and effective. DoubleClick Ad Tracking.

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

KoMarketing Associates

DECEMBER 20, 2018

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. is an interesting case study on how Airbnb ran experiments to make sure its new landing page template wouldn’t have negative effects on SEO. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Inbox Insight

DECEMBER 18, 2018

This centralized management platform will help brands manage 1st party data and integrate it with 3rd party data to tie user information and activity together to maximise the effectiveness of media buys. Effective Cost Per Click (eCPC) – if media has been bought on different metrics, you may use eCPC to compare different channels.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Choozle

MARCH 2, 2024

The motivation behind this invention stemmed from a prevalent issue on the nascent web— websites lacked effective memory. However, the evolving demands of the open web, primarily fueled by advertising, led to the emergence of technologies and tools like ad servers and site analytics companies. and measurement.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Google Analytics is a free tool anyone can use to track different touchpoints in the customer journey and attribute them to sales. It integrates with Google Analytics, Google Ads, and DoubleClick Search.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

The Lead Agency

MARCH 15, 2018

As powerful as our digital measuring tools like Analytics are, the data can often be inaccurate due to fraudulent behaviour. The decentralisation of services like digital advertising may also radically derail existing behemoths such AdNexus and DoubleClick. Fraudulent Traffic. Email Marketing.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Martech Advisor

SEPTEMBER 19, 2019

Advertisers want to get the most out of their invested budget by running effective ad campaigns to reach their target audience, optimizing these campaigns, measuring ROI, and gathering customer insights. Features such as transparency, interface, flexibility, and real-time analytics, are what you need to look for in an ideal platform.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72