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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Get actionable analytics and save 5% using discount code: webbiquity. public broadcast models. They might not.

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What Salespeople Need to Know About the New B2B Landscape

xiQ

Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buyers value interaction with others at your firm besides the sales person (e.g., They should not waste lots of time and energy debating whether to be online or in-person, interacting via the web or through sales reps, digital or human.

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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

There are technology categories that support ABM, but just like demand gen, there are MANY categories — including account selection, account research, account-based analytics, account-based advertising, sales automation, and more. Check out my Account Based Everything Market Map to see all the examples.

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What Salespeople Need to Know About the New B2B Landscape

xiQ

Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buyers value interaction with others at your firm besides the sales person (e.g., They should not waste lots of time and energy debating whether to be online or in-person, interacting via the web or through sales reps, digital or human.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). This bottom-up approach to KM, directed at the needs of individual employees and their peer-to-peer interactions has come to be called Personal Knowledge Management (PKM). MADE IN CANADA. trust your instincts. <

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Toward a New Knowledge Society

Buzz Marketing for Technology

t Go Back Again - personal knowledge - tacit knowledge Polanyi Depends on Context Ineffable You canâ??t analogy: personal information [link] Slide 36: Metadata Slide 37: What Will We See? Slide 8: It has all fallen apartâ?¦ Feyerabend Slide 9: 1951 Quineâ??s Knowledge management? the ideaâ?¦ tacit knowledge â?¦ metadata models â??

Web 2.0 100
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Tech 2020: How Technology Has Revolutionized Campaigning

Walker Sands

In 2012, President Obama’s “Narwhal” data operation and Mitt Romney’s similar “Orca” system continued using big data to take analytics to an entirely new level of campaigning. Demonstrating both the power of democracy and disintermediation, Trump used social media to rally supporters and inflame opponents alike.