article thumbnail

The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. Data analytics have come a long way as a powerful tool for editors to know what their audiences care about. It’s pulled out. It’s right there for you in search or chat.

article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Get actionable analytics and save 5% using discount code: webbiquity. public broadcast models.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Gartner Names Versium a “Cool Vendor” in Retail 2016

Versium

Gartner found that “low-cost, available computing power, together with the abundance of complex unstructured data, is fueling the rise of artificial intelligence solutions that can go beyond the traditional big data analytics.” About Versium.

Gartner 40
article thumbnail

Versium Announces Major Corporate Milestones and New Hires

Versium

Prior to UIE, Ira spent 25 years at Microsoft in various executive leadership positions in advanced technology areas including robotics, analytics, mobile and TabletPC. Versium has also brought on former Symantec executive vice president and chief technical officer Amit Mital as an advisor. About Versium.

article thumbnail

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

Specious talk about disintermediation of salespeople obscures the real issues facing firms. Despite what you often hear, no single tactic — e.g., a given selling methodology, “challenging” the customer, or more “big data” analytics — will address the new reality. Buying is a continuous and dynamic process. Choices are often false.

article thumbnail

Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

There are technology categories that support ABM, but just like demand gen, there are MANY categories — including account selection, account research, account-based analytics, account-based advertising, sales automation, and more. Check out my Account Based Everything Market Map to see all the examples.