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The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. Many view AI and data analytics to be the next transformative business evolution. Fair treatment of gig-economy workers is how corporate leaders in this growing employment sector will differentiate themselves.

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Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap

Parse.ly

Define your target audience, determine your differentiation, and then start with one main content type on one or two platforms. Think about your content and see how can you truly differentiate your message and your story. When you start, you might need to stop doing some things that you’re doing. Remember, less is more.

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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

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The Top 10 Most Hated Technology Buzzwords for 2019… And What They Really Mean

TrustRadius Marketing

In general, buyers criticize the lack of precision behind the term, as well as the fact that it’s presented as an extreme differentiator, when in fact, it’s rather common. Netflix, Wikipedia, and Skype are examples of disruption. Buzzword #9: Analytics. Analytics is a particularly vexing term. Cloud-based.

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The Top 10 Most Hated Technology Buzzwords for 2019… And What They Really Mean

TrustRadius Marketing

In general, buyers criticize the lack of precision behind the term, as well as the fact that it’s presented as an extreme differentiator, when in fact, it’s rather common. Netflix, Wikipedia, and Skype are examples of disruption. Buzzword #9: Analytics. Analytics is a particularly vexing term. Cloud-based.

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Using Google Optimize & Other Free A/B Testing Tools? Shift When You See These 5 Things…

Convert

One of the best free A/B testing tools is Google Optimize — the successor of Google Analytics Content Experiments. It has a simple interface that anyone can easily figure out for their first test — and it integrates with Google Analytics perfectly. Source: Analytics Vidhya. Now, don’t get me wrong. And there’s more….

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How to use Data to improve B2B Personalization in 2020

Valasys

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic.